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3 Tips for Improving the ROI on Your Email Marketing Efforts

What’s the return-on-investment (ROI) for each of your organization’s marketing channels? According to the Direct Marketing Association, email marketing delivers a higher ROI than any other online or offline channel. And not by a little – by a lot! See the chart below – email marketing is delivering more than four times the ROI of Read More 3 Tips for Improving the ROI on Your Email Marketing Efforts

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3 Reasons Why SEO Still Matters After Google’s SERP Changes

Earlier this year Google started rolling out updated SERP (Search Engine Results Pages) with a new layout.  The new layout typically displays four paid ads above the organic listings, with PLA (product listing ads) now prominently featured in the upper right corner.  After the paid ads you will often see local results (like if you Read More 3 Reasons Why SEO Still Matters After Google’s SERP Changes