Online Cart Abandonment: 3 Disturbing Industry Statistics and 7 Tips for Successful Cart Reminder Programs

I had the pleasure of leading not one but two webinars last month on digital marketing for retailers. I always like to round out my case studies and practical advice with industry statistics. And what I learned about online cart abandonment surprised and disturbed me: 70% of online shopping carts are abandoned (Bronto/Magento Study) Shopping Read More Online Cart Abandonment: 3 Disturbing Industry Statistics and 7 Tips for Successful Cart Reminder Programs

3 Statistics-Based Reasons to Make Your Website Responsive

1. Your desktop visitors are disappearing. How many of you have seen a chart where every year a few more of your desktop visitors get replaced by more visits on a mobile device? Ok…let’s be accurate…your desktop visitors are getting replaced by smartphones. This phenomenon is occurring across our client base and is very consistent Read More 3 Statistics-Based Reasons to Make Your Website Responsive

3 Tips for Improving the ROI on Your Email Marketing Efforts

What’s the return-on-investment (ROI) for each of your organization’s marketing channels? According to the Direct Marketing Association, email marketing delivers a higher ROI than any other online or offline channel. And not by a little – by a lot! See the chart below – email marketing is delivering more than four times the ROI of Read More 3 Tips for Improving the ROI on Your Email Marketing Efforts

3 Reasons Why SEO Still Matters After Google’s SERP Changes

Earlier this year Google started rolling out updated SERP (Search Engine Results Pages) with a new layout.  The new layout typically displays four paid ads above the organic listings, with PLA (product listing ads) now prominently featured in the upper right corner.  After the paid ads you will often see local results (like if you Read More 3 Reasons Why SEO Still Matters After Google’s SERP Changes