Lydia Miner-Voigt, Marketing Manager, divides her time between circulation management of a book of retained clients and leading the corporate marketing efforts of CohereOne. Her client experience includes database marketing, analytics, catalog and direct mail circulation strategy, and project management. She spearheads the annual CohereOne Executive Summit, industry trade shows and sponsorship opportunities and brings years of event management, marketing, and client facing experience to the firm, having worked at LENSER and Merkle prior to CohereOne.
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My Blog Posts
The Holy Trinity: Product + Service + Mission
This has nothing to do with religion, so that might have been clickbait. In the world of omnichannel marketing, I’m talking about the holy trinity as: the product one sells, the service one provides to customers, and the mission by which one runs a company. The purpose of this post is that I want to Read More The Holy Trinity: Product + Service + Mission
Marketers, Are You Still Holiday Planning? Check Out These Tips!
As marketers, we spend more than half the year gearing up for a strong holiday season. Despite all of the preparation, there still may be some “blind spots” where we may not have allocated enough resources in a comprehensive marketing strategy. Our Marketing Partner, Emarsys, has taken their holiday planning learnings from thousands of clients, Read More Marketers, Are You Still Holiday Planning? Check Out These Tips!
There’s Gold in Your Do Not Mail File
In recent best practice reviews of the marketing practices of three catalog companies, we discovered very large do not mail files that included not only non-buyers, but also a sizable percentage of buyers. The files had accumulated over a very long period of time. No one was really paying attention to the size of the files, with Read More There’s Gold in Your Do Not Mail File
Using Digital Browsing Behavior to Improve Reactivation Results
As we have all learned over time, a recent customer purchase from your catalog is the strongest indicator that the customer will respond to your next mailing. In fact, purchase recency and frequency dwarf all other factors as predictors of future response; that is, until they don’t. As RFM data ages, it becomes less likely Read More Using Digital Browsing Behavior to Improve Reactivation Results