The pandemic, matters of culture, and why direct-to-consumer brands are thriving

We’ve passed the six-month mark of living through a global pandemic. I’m not sure it’s an anniversary worth celebrating – it’s more of a ‘day-that-will-live-in-infamy’ type. In the retail world and working with consumer-facing brands, we’ve observed that many with a direct-to-consumer orientation have fared well. In contrast, the broader spectrum of the retail and Read More The pandemic, matters of culture, and why direct-to-consumer brands are thriving

ADA and the Web

Our Guest blogger this week is Kim Planet, Chief Solutions Architect, Kalio Web accessibility lawsuits are occurring at an alarming pace. Understanding the legal and technical guidelines of what is mandated is often tricky and confusing. Although the ADA (Americans with Disability Act) laws don’t formally specify compliance with the Web Content Accessibility Guidelines (WCAG) Read More ADA and the Web

COVID-19: Lessons Learned from the Front Lines

The economy expands and contracts in response to thousands of independent variables – one such variable, the COVID-19 coronavirus, is just the latest in a long list of examples. Still, periods of economic and social instability can be a scary time. In the interest of recalling lessons from past periods of uncertainty and helping brands Read More COVID-19: Lessons Learned from the Front Lines

Holiday Results Are In! And They Might Surprise You

Hardly a day goes by without a business pundit predicting the demise of another retailer and whether brands continue to be relevant to consumers. This holiday season, our retailers continue to fight that narrative with a variety of strategies and tactics with a mixture of results. Now that the season is almost over for online Read More Holiday Results Are In! And They Might Surprise You

The Holy Trinity: Product + Service + Mission

This has nothing to do with religion, so that might have been clickbait. In the world of omnichannel marketing, I’m talking about the holy trinity as: the product one sells, the service one provides to customers, and the mission by which one runs a company. The purpose of this post is that I want to Read More The Holy Trinity: Product + Service + Mission

What Lessons Can the Modern CEO Learn from Julius Caesar?

I have a confession. I am absolutely fascinated by all-things history. It’s an unquenchable thirst–my wife calls this a compulsion–but whatever. To-MAY-to, to-MAH-to. Those who know me understand studying ancient Greek and Roman civilizations is one of my great passions.  However, what may not be as clear to the casual observer is why this period Read More What Lessons Can the Modern CEO Learn from Julius Caesar?

The Best Predictor of Future Behavior is Relevant Past Behavior

Let’s begin by affirming a core belief. It’s one that our agency, CohereOne, considers foundational in terms of service to clients and our interactions with partners. It’s one that the direct-to-consumer advertising ecosphere (inclusive of retail brands, as well as companies in service to those brands) deeply believes. The best predictor of future behavior is Read More The Best Predictor of Future Behavior is Relevant Past Behavior

Add a Million to Your Bottom Line

Most catalog companies today waste thousands of dollars, if not millions, in over mailing catalogs to their customers and prospects. Most industry pundits who make this observation simply recommend eliminating mailings to those buyers that they deem responsive to digital marketing or to less responsive segments. Such reductions often result in significant loss of sales, Read More Add a Million to Your Bottom Line