Category: General Discussion

It’s The End Of The World As Direct-to-Consumer Brands Know It, But Apple Feels Fine

Last month, my colleague, Michelle Houston (EVP, Client Services, CohereOne), offered her insights on how direct-to-consumer retail brands are weathering an onslaught of storms originating in 2020 that continue to disrupt day-to-day operations. This month, I will focus on one specific disruption: Apple’s recent privacy changes. If you haven’t closely followed this story, here’s a quick Read More It’s The End Of The World As Direct-to-Consumer Brands Know It, But Apple Feels Fine

CohereOne Names Rob Santangelo SVP of New Business Development

SAN RAFAEL, CA, UNITED STATES, June 23, 2021   CohereOne, the premier direct-to-consumer marketing agency and strategic consultancy, is pleased to announce the addition of Rob Santangelo as Senior Vice President of New Business Development. Santangelo joins CohereOne after six years at Belardi Wong in New York, where he successfully spearheaded the business development infrastructure for the marketing Read More CohereOne Names Rob Santangelo SVP of New Business Development

Millennial Executives: The New Champions of Outsourcing (Almost Everything)?

Generation Y has come of age. Better known as millennials, this cohort is now in their late 20s to mid-30s. The entry level positions they occupied in the 2010s are a distant memory – many now hold management positions, and are, in some cases, seated in the C-suite. Many Millennials have taken an entrepreneurial route Read More Millennial Executives: The New Champions of Outsourcing (Almost Everything)?

What Happened This Year?!

At the height of the “shutdown” that began in late February, retailers were very unsure how COVID-19 would impact their business, their employees’ lives as well as their personal lives. Many brands reduced print, cut expensive marketing programs, and went to remote working almost immediately. There is no overstating the overwhelming effects of the COVID-19 Read More What Happened This Year?!

The pandemic, matters of culture, and why direct-to-consumer brands are thriving

We’ve passed the six-month mark of living through a global pandemic. I’m not sure it’s an anniversary worth celebrating – it’s more of a ‘day-that-will-live-in-infamy’ type. In the retail world and working with consumer-facing brands, we’ve observed that many with a direct-to-consumer orientation have fared well. In contrast, the broader spectrum of the retail and Read More The pandemic, matters of culture, and why direct-to-consumer brands are thriving

ADA and the Web

Our Guest blogger this week is Kim Planet, Chief Solutions Architect, Kalio Web accessibility lawsuits are occurring at an alarming pace. Understanding the legal and technical guidelines of what is mandated is often tricky and confusing. Although the ADA (Americans with Disability Act) laws don’t formally specify compliance with the Web Content Accessibility Guidelines (WCAG) Read More ADA and the Web

COVID-19: Lessons Learned from the Front Lines

The economy expands and contracts in response to thousands of independent variables – one such variable, the COVID-19 coronavirus, is just the latest in a long list of examples. Still, periods of economic and social instability can be a scary time. In the interest of recalling lessons from past periods of uncertainty and helping brands Read More COVID-19: Lessons Learned from the Front Lines

Holiday Results Are In! And They Might Surprise You

Hardly a day goes by without a business pundit predicting the demise of another retailer and whether brands continue to be relevant to consumers. This holiday season, our retailers continue to fight that narrative with a variety of strategies and tactics with a mixture of results. Now that the season is almost over for online Read More Holiday Results Are In! And They Might Surprise You

The Holy Trinity: Product + Service + Mission

This has nothing to do with religion, so that might have been clickbait. In the world of omnichannel marketing, I’m talking about the holy trinity as: the product one sells, the service one provides to customers, and the mission by which one runs a company. The purpose of this post is that I want to Read More The Holy Trinity: Product + Service + Mission