If you’re unsure about the answer to this question, I strongly advise you to pause for a moment and check. In light of the persistent rise in inflationary expenses, many brands are cutting back on their acquisition efforts without closely monitoring the potential shrinkage of their customer file. To illustrate this point, consider the case Read More Is Your 0-12 Month Customer File Shrinking?
SAN RAFAEL, CA, UNITED STATES, June 23, 2021 CohereOne, the premier direct-to-consumer marketing agency and strategic consultancy, is pleased to announce the addition of Rob Santangelo as Senior Vice President of New Business Development. Santangelo joins CohereOne after six years at Belardi Wong in New York, where he successfully spearheaded the business development infrastructure for the marketing Read More CohereOne Names Rob Santangelo SVP of New Business Development
Generation Y has come of age. Better known as millennials, this cohort is now in their late 20s to mid-30s. The entry level positions they occupied in the 2010s are a distant memory – many now hold management positions, and are, in some cases, seated in the C-suite. Many Millennials have taken an entrepreneurial route Read More Millennial Executives: The New Champions of Outsourcing (Almost Everything)?
At the height of the “shutdown” that began in late February, retailers were very unsure how COVID-19 would impact their business, their employees’ lives as well as their personal lives. Many brands reduced print, cut expensive marketing programs, and went to remote working almost immediately. There is no overstating the overwhelming effects of the COVID-19 Read More What Happened This Year?!
Our Guest blogger this week is Kim Planet, Chief Solutions Architect, Kalio Web accessibility lawsuits are occurring at an alarming pace. Understanding the legal and technical guidelines of what is mandated is often tricky and confusing. Although the ADA (Americans with Disability Act) laws don’t formally specify compliance with the Web Content Accessibility Guidelines (WCAG) Read More ADA and the Web
The economy expands and contracts in response to thousands of independent variables – one such variable, the COVID-19 coronavirus, is just the latest in a long list of examples. Still, periods of economic and social instability can be a scary time. In the interest of recalling lessons from past periods of uncertainty and helping brands Read More COVID-19: Lessons Learned from the Front Lines
If you’re familiar with that song, it may be with you for a few days now—for that I’m very sorry. Someone put it in my head a few days ago while I was traveling, and it’s been stuck with me ever since. You understand the message of the song though, right? An emerging technology coming Read More Video Killed The Radio Star!
Hardly a day goes by without a business pundit predicting the demise of another retailer and whether brands continue to be relevant to consumers. This holiday season, our retailers continue to fight that narrative with a variety of strategies and tactics with a mixture of results. Now that the season is almost over for online Read More Holiday Results Are In! And They Might Surprise You
This has nothing to do with religion, so that might have been clickbait. In the world of omnichannel marketing, I’m talking about the holy trinity as: the product one sells, the service one provides to customers, and the mission by which one runs a company. The purpose of this post is that I want to Read More The Holy Trinity: Product + Service + Mission
I have a confession. I am absolutely fascinated by all-things history. It’s an unquenchable thirst–my wife calls this a compulsion–but whatever. To-MAY-to, to-MAH-to. Those who know me understand studying ancient Greek and Roman civilizations is one of my great passions. However, what may not be as clear to the casual observer is why this period Read More What Lessons Can the Modern CEO Learn from Julius Caesar?