Category: General Discussion

We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2024, to June 30, 2024. June 2024: Summer Boost: Rising Consumer Engagement The apparel sector shows strong demand compared to other industries experiencing subdued or stable demand. Despite this, all sectors saw increased consumer engagement in June. The Read More July 2024 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for the date range May 1, 2024, to May 31, 2024. May 2024: Embracing the Summer Slowdown Despite economic challenges like inflation, consumer engagement remains strong, supporting our positive outlook for 2024. While we expect a temporary slowdown in the economy, there are still Read More June 2024 Trends

We compiled trends from over 100 brands, comparing year-over-year data for the date range April 1, 2024, to April 30, 2024. April 2024: Spring Softness Continues Following a sluggish trend, shopper activity remained subdued in April. Although demand for apparel remained robust, other sectors experienced declines compared to the previous year. Despite economic challenges such Read More May 2024 Trends

Want to discover the latest industry developments for March 2024? Gain valuable insights with in-depth analyses from more than 100 diverse brands, uncovering key trends shaping the landscape. March 2024: Spring Softness After a strong February, shoppers took a breath in March. Demand for apparel remained strong, and home and furniture retailers saw improving market Read More Marketing KPIs: March 2024 Trends

Want to discover the latest industry developments for February 2024? Gain valuable insights with in-depth analyses from more than 100 diverse brands, uncovering key trends shaping the landscape. February 2024: Robust Performance In February, there was significant growth in online activity, with sessions up by 12% year-over-year (YOY), indicating increased traffic to the platform. Additionally, Read More Marketing KPIs: February 2024 Trends

Generation Y has come of age. Better known as millennials, this cohort is now in their late 20s to mid-30s. The entry level positions they occupied in the 2010s are a distant memory – many now hold management positions, and are, in some cases, seated in the C-suite. Many Millennials have taken an entrepreneurial route Read More Millennial Executives: The New Champions of Outsourcing (Almost Everything)?

At the height of the “shutdown” that began in late February, retailers were very unsure how COVID-19 would impact their business, their employees’ lives as well as their personal lives. Many brands reduced print, cut expensive marketing programs, and went to remote working almost immediately. There is no overstating the overwhelming effects of the COVID-19 Read More What Happened This Year?!