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Top 10 Holiday Circulation Tips You’ll Want to Try This Season

Well, we’ve practically entered the month of September (how’d that happen?!?) which means the Holiday season is quickly approaching. Knowing that this time of year can be super busy with people being pulled in every direction, it is important to not lose focus on the goals set for the season and recheck your plans for Read More Top 10 Holiday Circulation Tips You’ll Want to Try This Season

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Simplifying Your Catalog Selections: House File Modeling

Have you ever heard the phrase, “work smarter, not harder?” Do you typically spend hours making your mail selects for each drop, using the traditional RFM approach? One way of reducing the time it takes to make final mail selections is by using a house file scoring system. This system converts the variables you typically Read More Simplifying Your Catalog Selections: House File Modeling