Millennial Executives: The New Champions of Outsourcing (Almost Everything)?

Generation Y has come of age. Better known as millennials, this cohort is now in their late 20s to mid-30s. The entry level positions they occupied in the 2010s are a distant memory – many now hold management positions, and are, in some cases, seated in the C-suite. Many Millennials have taken an entrepreneurial route Read More Millennial Executives: The New Champions of Outsourcing (Almost Everything)?

A Game Changer in Customer Reactivation

As many of us know, it’s easier and more profitable to reactivate a lapsed customer than trying to gain a new one, whether through digital, postal or retail. There are many techniques that are deployed in order to identity the proper audiences in the offline world, such as RFM+ segmentation and optimization, or modeling through Read More A Game Changer in Customer Reactivation

What Happened This Year?!

At the height of the “shutdown” that began in late February, retailers were very unsure how COVID-19 would impact their business, their employees’ lives as well as their personal lives. Many brands reduced print, cut expensive marketing programs, and went to remote working almost immediately. There is no overstating the overwhelming effects of the COVID-19 Read More What Happened This Year?!

Circulation Tips to Help You Knock It Out of The Park This Holiday Season

So far, 2020 has been a strange year with the global pandemic affecting us in many ways. I feel that the upcoming Holiday season will be a little different than past years, which means you shouldn’t rely on the same old methods you’ve used in the past. Most retailers will have to up their game Read More Circulation Tips to Help You Knock It Out of The Park This Holiday Season

The pandemic, matters of culture, and why direct-to-consumer brands are thriving

We’ve passed the six-month mark of living through a global pandemic. I’m not sure it’s an anniversary worth celebrating – it’s more of a ‘day-that-will-live-in-infamy’ type. In the retail world and working with consumer-facing brands, we’ve observed that many with a direct-to-consumer orientation have fared well. In contrast, the broader spectrum of the retail and Read More The pandemic, matters of culture, and why direct-to-consumer brands are thriving

Move With Your Customers

Now more than ever, amidst a global pandemic, people are leaving crowded cities and opting for a more suburban lifestyle where housing is more affordable, the risk of human interaction is less, and working from home is the new norm. Irrespective of what we’re seeing in recent months however, people are always moving. As marketers, Read More Move With Your Customers

The Last Step for Success

In the last two blogs written by Michelle Houston, she covered the importance of using Contribution Per Order (CPO), instead of ROAS when evaluating the performance of marketing programs. At the end of one of those blogs, she talked about the importance of also assessing and understanding the significance of lifetime value (LTV) as part Read More The Last Step for Success

Let the Results Do the Talking

Last week I wrote an article about why Contribution Per Order (CPO) should be the critical revenue metric that businesses use rather than Return On Ad Spend (ROAS). As a reminder, while ROAS is an efficient measuring metric, it cannot assign health to a channel, making it a relatively useless tool. In contrast to ROAS, Read More Let the Results Do the Talking