Kevin Churchill is an established industry leader skilled at working in a high paced team environment where passion, entrepreneurial drive, and innovation are valued. Dedicated brand champion whose roles have included Global Director of Merchandising, Catalog and Web Merchant, Buyer, and Planner with Patagonia. Diverse knowledge of the North American Men’s, Women’s, Home and Children’s retail, catalog, online and wholesale markets. Incorporating 25+ years of industry experience by supporting retailers and manufactures in their growth plans. These companies include Brooks Running, Patagonia, Outdoor Research, Strava, OluKai, Jockey, Ibex, Build.com and Petunia Pickle Bottom. Diverse skill set put to the test supporting, nurturing, observing and guiding industry leaders in their merchandising, creative and sales needs.
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Phone: 805.212.0506
My Blog Posts
Print and Catalog Marketing: A Smart Choice in a Crowded Digital World
The adage, “everything old is new again” applies to many industries, and ours is no different. Catalog and print marketing, after years in decline, are experiencing a resurgence in the consumer marketplace. As consumers are facing an increasing barrage of emails and other digital remarketing efforts, the role of targeted catalog and print programs as Read More Print and Catalog Marketing: A Smart Choice in a Crowded Digital World
The Soul of the Retailer: A Great Merchant?
Like the drummer in a band, or a wide receiver on a football team, a merchant has a little edge to them and march to a different beat than the other employees in your company. A good merchant with a great eye for product, a full understanding of their customer, and a big picture view of Read More The Soul of the Retailer: A Great Merchant?
One Company, One Brand, One Message
Juggling the chaotic demands of digital, wholesale, retail and print campaigns all at once can be, at times, a very daunting task. Sale channels individually can have different leaders, budgets, timetables, outcomes and priorities that can make extremely it difficult for a company to project a clear, timely message to their customers. Absence of clear Read More One Company, One Brand, One Message