Kevin Churchill is a respected industry leader with over 25 years of experience driving growth for some of the most well-known brands in retail, catalog, and e-commerce. Known for his collaborative style, entrepreneurial mindset, and strategic insight, Kevin thrives in fast-paced, team-oriented environments where innovation and brand integrity are paramount.
Kevin’s career began on the brand side, most notably at Patagonia, where he held several key roles including Global Director of Merchandising, Catalog and Web Merchant, Buyer, and Planner. His deep understanding of both product and customer experience gives him a unique perspective on what it takes to build enduring, profitable brands.
His expertise spans a broad range of markets—Men’s, Women’s, Home, and Children’s—across retail, catalog, online, and wholesale channels. Over the years, Kevin has successfully partnered with retailers and manufacturers alike, helping brands like Brooks Running, Outdoor Research, Strava, OluKai, Jockey, Ibex, Build.com, and Petunia Pickle Bottom realize their growth potential.
With a diverse and highly adaptable skill set, Kevin is often called upon to support, guide, and inspire industry leaders across merchandising, creative, and sales functions. He brings a rare mix of hands-on operational experience and big-picture thinking, making him a trusted advisor to both emerging and established brands.
Get in touch with Kevin
Email Kevin
Phone: 805.212.0506
My Blog Posts
Creative Trends in Catalog Format Design
As rising postal costs force brands to rethink every page they mail, catalog format has quietly become one of the most powerful levers for improving ROI without sacrificing demand. I’ve worn many hats in the world of catalogs—working alongside talented designers I been in charge of sales, merchandise and product forecasting. My experience spans department Read More Creative Trends in Catalog Format Design
The Strategic Power of the Holiday Catalog
In today’s digitally saturated world, a high-quality holiday print catalog offers something no email or social post can: a tangible, lasting experience that sparks emotion and inspires purchases. Unlike a fleeting online ad, a catalog becomes a touchpoint customers return to again and again—anchoring your holiday strategy with a sense of tradition and brand connection. Read More The Strategic Power of the Holiday Catalog
Print and Catalog Marketing: A Smart Choice in a Crowded Digital World
The adage, “everything old is new again” applies to many industries, and ours is no different. Catalog and print marketing, after years in decline, are experiencing a resurgence in the consumer marketplace. As consumers are facing an increasing barrage of emails and other digital remarketing efforts, the role of targeted catalog and print programs as Read More Print and Catalog Marketing: A Smart Choice in a Crowded Digital World
The Soul of the Retailer: A Great Merchant?
Like the drummer in a band, or a wide receiver on a football team, a merchant has a little edge to them and march to a different beat than the other employees in your company. A good merchant with a great eye for product, a full understanding of their customer, and a big picture view of Read More The Soul of the Retailer: A Great Merchant?