Move With Your Customers

Now more than ever, amidst a global pandemic, people are leaving crowded cities and opting for a more suburban lifestyle where housing is more affordable, the risk of human interaction is less, and working from home is the new norm. Irrespective of what we’re seeing in recent months however, people are always moving. As marketers, Read More Move With Your Customers

The Holy Trinity: Product + Service + Mission

This has nothing to do with religion, so that might have been clickbait. In the world of omnichannel marketing, I’m talking about the holy trinity as: the product one sells, the service one provides to customers, and the mission by which one runs a company. The purpose of this post is that I want to Read More The Holy Trinity: Product + Service + Mission

Marketers, Are You Still Holiday Planning? Check Out These Tips!

As marketers, we spend more than half the year gearing up for a strong holiday season. Despite all of the preparation, there still may be some “blind spots” where we may not have allocated enough resources in a comprehensive marketing strategy. Our Marketing Partner, Emarsys, has taken their holiday planning learnings from thousands of clients, Read More Marketers, Are You Still Holiday Planning? Check Out These Tips!

There’s Gold in Your Do Not Mail File

In recent best practice reviews of the marketing practices of three catalog companies, we discovered very large do not mail files that included not only non-buyers, but also a sizable percentage of buyers. The files had accumulated over a very long period of time. No one was really paying attention to the size of the files, with Read More There’s Gold in Your Do Not Mail File

Using Digital Browsing Behavior to Improve Reactivation Results

As we have all learned over time, a recent customer purchase from your catalog is the strongest indicator that the customer will respond to your next mailing.  In fact, purchase recency and frequency dwarf all other factors as predictors of future response; that is, until they don’t. As RFM data ages, it becomes less likely Read More Using Digital Browsing Behavior to Improve Reactivation Results