A serious and unprecedented pandemic calls for calm, reason, and realism. As leaders, it’s essential to remember that engaging in contingency planning and caring for our clients and employees should be our top priority. As global events continue to unfold, we felt it essential to gather our thought leaders together to guide and advise appropriate Read More Proactive Steps for Your Marketing Plans
The economy expands and contracts in response to thousands of independent variables – one such variable, the COVID-19 coronavirus, is just the latest in a long list of examples. Still, periods of economic and social instability can be a scary time. In the interest of recalling lessons from past periods of uncertainty and helping brands Read More COVID-19: Lessons Learned from the Front Lines
I have a confession. I am absolutely fascinated by all-things history. It’s an unquenchable thirst–my wife calls this a compulsion–but whatever. To-MAY-to, to-MAH-to. Those who know me understand studying ancient Greek and Roman civilizations is one of my great passions. However, what may not be as clear to the casual observer is why this period Read More What Lessons Can the Modern CEO Learn from Julius Caesar?
The retail landscape has become more complicated over the years, but as direct marketers, our mission remains the same: to find a group of people that desires a set group of products or services and lead them to a place where they can learn more about them (a store, website, etc.). I call it “inviting Read More The YOU in Team