Branden Slattery, Senior Director of Strategic Services, manages the day to day marketing efforts of various CohereOne clients and brings a strong analytical background and a passion for database marketing to the team. Branden began his career in Direct Marketing in 2007 as a Marketing Analyst at LENSER and brings years of expertise in contact management, database marketing, direct mail strategy, marketing analytics, and social media. With experience on both the client and service provider side, Branden is a strong addition to the team, having served as a Marketing Manager at NapaStyle for two years prior to joining CohereOne.
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My Blog Posts
Circulation Tips to Help You Knock It Out of The Park This Holiday Season
So far, 2020 has been a strange year with the global pandemic affecting us in many ways. I feel that the upcoming Holiday season will be a little different than past years, which means you shouldn’t rely on the same old methods you’ve used in the past. Most retailers will have to up their game Read More Circulation Tips to Help You Knock It Out of The Park This Holiday Season
Holiday Marketing Check List – Check it Twice!
The final push of the Holiday season is quickly approaching! Can you believe that Thanksgiving just under a week away?! By now, most of your Holiday catalogs are already at the printer and on their way to mailboxes, but that doesn’t mean you should be sitting back and waiting for the orders to roll in. Read More Holiday Marketing Check List – Check it Twice!
Integrating Digital Channels into Your Marketing and Circulation Plans
The marketing landscape has changed very dramatically since I started in the industry. Ten years ago, catalog marketing was thought to be complex, but in hindsight, it was reasonably straightforward. Fast forward to today and incorporating several digital marketing channels now affords far greater insights into boosting catalog and direct mail performance. Typically, when we Read More Integrating Digital Channels into Your Marketing and Circulation Plans
Top 10 Holiday Circulation Tips You’ll Want to Try This Season
Well, we’ve practically entered the month of September (how’d that happen?!?) which means the Holiday season is quickly approaching. Knowing that this time of year can be super busy with people being pulled in every direction, it is important to not lose focus on the goals set for the season and recheck your plans for Read More Top 10 Holiday Circulation Tips You’ll Want to Try This Season