Branden Slattery

Branden Slattery, Director of Marketing Strategy, manages the day to day marketing efforts of various CohereOne clients and brings a strong analytical background and a passion for database marketing to the team. Branden began his career in Direct Marketing in 2007 as a Marketing Analyst at LENSER and brings years of expertise in contact management, database marketing, direct mail strategy, marketing analytics, and social media. With experience on both the client and service provider side, Branden is a strong addition to the team, having served as a Marketing Manager at NapaStyle for two years prior to joining CohereOne.

Get in touch with Branden

  Email Branden
  Phone: 415.322.6990

My Blog Posts

Top 10 Holiday Circulation Tips You’ll Want to Try This Season

Well, we’ve practically entered the month of September (how’d that happen?!?) which means the Holiday season is quickly approaching. Knowing that this time of year can be super busy with people being pulled in every direction, it is important to not lose focus on the goals set for the season and recheck your plans for Read More Top 10 Holiday Circulation Tips You’ll Want to Try This Season

Bigger is Not Always Better

Are you getting pressure from the top to reduce catalog spend? Are you having to produce the same amount of productivity with a smaller a catalog budget? Getting ready for the 2018 season, I’ve been getting many questions from clients regarding how book size affects catalog performance. Over the years, we have observed many tests Read More Bigger is Not Always Better

One Way to Fill the Revenue Gaps

Multichannel marketers have struggled for years with filling the revenue gaps that typically occur in the lull right before catalog mailings arrive in-home. Even in the age of digital proliferation, it’s still common to see the gaps form.  While there are various methods that can (and should) be tested to help alleviate the gap, one Read More One Way to Fill the Revenue Gaps

Simplifying Your Catalog Selections: House File Modeling

Have you ever heard the phrase, “work smarter, not harder?” Do you typically spend hours making your mail selects for each drop, using the traditional RFM approach? One way of reducing the time it takes to make final mail selections is by using a house file scoring system. This system converts the variables you typically Read More Simplifying Your Catalog Selections: House File Modeling