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Optimizing Cooperative Database Response

As I talk to industry colleagues, I frequently hear the lament that prospecting and the cooperative databases do not perform like they used to. The common response is to simply reduce prospecting until cost-of-customer-acquisition goals are realized. Unfortunately, this also results in fewer new customers being added to the buyer file and, eventually, significantly fewer Read More Optimizing Cooperative Database Response

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Print and Catalog Marketing: A Smart Choice in a Crowded Digital World

The adage, “everything old is new again” applies to many industries, and ours is no different. Catalog and print marketing, after years in decline, are experiencing a resurgence in the consumer marketplace.  As consumers are facing an increasing barrage of emails and other digital remarketing efforts, the role of targeted catalog and print programs as Read More Print and Catalog Marketing: A Smart Choice in a Crowded Digital World

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Not All Lifetime Value is Created Equal: A Lesson in Housefile Management

I’m going to revisit a portion of the pre-conference intensive session I presented that took place earlier this year at the Catalog and Integrated Marketing Summit in Chicago. I received feedback from many that it has changed the way they have been looking at their business and how they need to position their business for Read More Not All Lifetime Value is Created Equal: A Lesson in Housefile Management

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Top 10 Holiday Circulation Tips You’ll Want to Try This Season

Well, we’ve practically entered the month of September (how’d that happen?!?) which means the Holiday season is quickly approaching. Knowing that this time of year can be super busy with people being pulled in every direction, it is important to not lose focus on the goals set for the season and recheck your plans for Read More Top 10 Holiday Circulation Tips You’ll Want to Try This Season

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My Digital Customers Don’t Need a Catalog, Do They?

With the ever increasing digital methods of capturing traffic and driving customer orders, the question often arises on the efficacy of catalog or postal marketing to savvy digital customers. The rational being that they are digital customers, they are engaged with the brand online and that the digital marketing in place will drive or capture Read More My Digital Customers Don’t Need a Catalog, Do They?

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Add a Million to Your Bottom Line

Most catalog companies today waste thousands of dollars, if not millions, in over mailing catalogs to their customers and prospects. Most industry pundits who make this observation simply recommend eliminating mailings to those buyers that they deem responsive to digital marketing or to less responsive segments. Such reductions often result in significant loss of sales, Read More Add a Million to Your Bottom Line

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Using Web Browsing Activity to Reactivate Your Catalog Housefile

Over the past six months, CohereOne has tested NaviStone lapsed customers reactivation with many of our clients whose websites are tagged with NaviStone visitor tracking technology. The goal of this testing is to determine the validity using NaviStone reactivation compared to reactivation via cooperative database reactivation or optimization modeling.  We will continue to report on Read More Using Web Browsing Activity to Reactivate Your Catalog Housefile