Our Blog

Posted on

Optimizing Cooperative Database Response

As I talk to industry colleagues, I frequently hear the lament that prospecting and the cooperative databases do not perform like they used to. The common response is to simply reduce prospecting until cost-of-customer-acquisition goals are realized. Unfortunately, this also results in fewer new customers being added to the buyer file and, eventually, significantly fewer Read More Optimizing Cooperative Database Response

Posted on

Print and Catalog Marketing: A Smart Choice in a Crowded Digital World

The adage, “everything old is new again” applies to many industries, and ours is no different. Catalog and print marketing, after years in decline, are experiencing a resurgence in the consumer marketplace.  As consumers are facing an increasing barrage of emails and other digital remarketing efforts, the role of targeted catalog and print programs as Read More Print and Catalog Marketing: A Smart Choice in a Crowded Digital World

Posted on

Marketers, Are You Still Holiday Planning? Check Out These Tips!

As marketers, we spend more than half the year gearing up for a strong holiday season. Despite all of the preparation, there still may be some “blind spots” where we may not have allocated enough resources in a comprehensive marketing strategy. Our Marketing Partner, Emarsys, has taken their holiday planning learnings from thousands of clients, Read More Marketers, Are You Still Holiday Planning? Check Out These Tips!

Posted on

Not All Lifetime Value is Created Equal: A Lesson in Housefile Management

I’m going to revisit a portion of the pre-conference intensive session I presented that took place earlier this year at the Catalog and Integrated Marketing Summit in Chicago. I received feedback from many that it has changed the way they have been looking at their business and how they need to position their business for Read More Not All Lifetime Value is Created Equal: A Lesson in Housefile Management

Posted on

Using “Tried and True” Direct Marketing Tactics to Improve Email Performance

By most ROI analysis, email is one of the top ROI channels, but contributing to this high ROI figure is the very low cost of sending an email on a per customer basis. And that is part of the problem – ease and cost. I challenge you to think about this…. you are probably over-emailing Read More Using “Tried and True” Direct Marketing Tactics to Improve Email Performance

Posted on

Top 10 Holiday Circulation Tips You’ll Want to Try This Season

Well, we’ve practically entered the month of September (how’d that happen?!?) which means the Holiday season is quickly approaching. Knowing that this time of year can be super busy with people being pulled in every direction, it is important to not lose focus on the goals set for the season and recheck your plans for Read More Top 10 Holiday Circulation Tips You’ll Want to Try This Season

Posted on

The One Test You Should Perform This Year!

By now, you’ve probably heard the term triggered postcard program. The question now is, why aren’t you testing this as part of your integrative marketing efforts? In today’s cluttered marketing environment, many retailers are challenged to find innovative ways to stand out in the print and digital marketplace. The beauty of triggered postcards is that Read More The One Test You Should Perform This Year!

Posted on

My Digital Customers Don’t Need a Catalog, Do They?

With the ever increasing digital methods of capturing traffic and driving customer orders, the question often arises on the efficacy of catalog or postal marketing to savvy digital customers. The rational being that they are digital customers, they are engaged with the brand online and that the digital marketing in place will drive or capture Read More My Digital Customers Don’t Need a Catalog, Do They?