Generation Y has come of age. Better known as millennials, this cohort is now in their late 20s to mid-30s. The entry level positions they occupied in the 2010s are a distant memory – many now hold management positions, and are, in some cases, seated in the C-suite. Many Millennials have taken an entrepreneurial route Read More Millennial Executives: The New Champions of Outsourcing (Almost Everything)?
As many of us know, it’s easier and more profitable to reactivate a lapsed customer than trying to gain a new one, whether through digital, postal or retail. There are many techniques that are deployed in order to identity the proper audiences in the offline world, such as RFM+ segmentation and optimization, or modeling through Read More A Game Changer in Customer Reactivation
One day three statisticians went hunting in Maine. Out overlooking an open meadow, they spotted a deer, and the first one took a careful shot but missed by a yard to the left. Miraculously the deer never moved, allowing the second to take his shot, this time missing by a yard to the right. The Read More Planning in Chaos
At the height of the “shutdown” that began in late February, retailers were very unsure how COVID-19 would impact their business, their employees’ lives as well as their personal lives. Many brands reduced print, cut expensive marketing programs, and went to remote working almost immediately. There is no overstating the overwhelming effects of the COVID-19 Read More What Happened This Year?!
So far, 2020 has been a strange year with the global pandemic affecting us in many ways. I feel that the upcoming Holiday season will be a little different than past years, which means you shouldn’t rely on the same old methods you’ve used in the past. Most retailers will have to up their game Read More Circulation Tips to Help You Knock It Out of The Park This Holiday Season
We’ve passed the six-month mark of living through a global pandemic. I’m not sure it’s an anniversary worth celebrating – it’s more of a ‘day-that-will-live-in-infamy’ type. In the retail world and working with consumer-facing brands, we’ve observed that many with a direct-to-consumer orientation have fared well. In contrast, the broader spectrum of the retail and Read More The pandemic, matters of culture, and why direct-to-consumer brands are thriving
Now more than ever, amidst a global pandemic, people are leaving crowded cities and opting for a more suburban lifestyle where housing is more affordable, the risk of human interaction is less, and working from home is the new norm. Irrespective of what we’re seeing in recent months however, people are always moving. As marketers, Read More Move With Your Customers
One of the (many) advantages of working with CohereOne is the ability to aggregate data points from multiple sources to gain a clearer view on what can improve results for our clients. A strategy that has consistently stood out when we review results is the power of using “digital indicators” to identify customers who are Read More The Power of ‘Digital Indicators’ in Making Mail Decisions
Our Guest blogger this week is Kim Planet, Chief Solutions Architect, Kalio Web accessibility lawsuits are occurring at an alarming pace. Understanding the legal and technical guidelines of what is mandated is often tricky and confusing. Although the ADA (Americans with Disability Act) laws don’t formally specify compliance with the Web Content Accessibility Guidelines (WCAG) Read More ADA and the Web
In the last two blogs written by Michelle Houston, she covered the importance of using Contribution Per Order (CPO), instead of ROAS when evaluating the performance of marketing programs. At the end of one of those blogs, she talked about the importance of also assessing and understanding the significance of lifetime value (LTV) as part Read More The Last Step for Success