As rising postal costs force brands to rethink every page they mail, catalog format has quietly become one of the most powerful levers for improving ROI without sacrificing demand. I’ve worn many hats in the world of catalogs—working alongside talented designers I been in charge of sales, merchandise and product forecasting. My experience spans department Read More Creative Trends in Catalog Format Design
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Economic Pressures Weigh on February Performance
We compiled these trends from over 100 brands, comparing year-over-year data for the date range February 1, 2026, to February 28, 2026. February 2026: Economic Pressures Weigh on Performance February performance showed mixed results. Sessions were up almost 9%, but weaker conversion rates led to a 5% drop in orders and a 1.6% decline in Read More Economic Pressures Weigh on February Performance
Precision Over Panic: Catalog Strategy in Volatile Markets
For catalog-driven retail brands, economic shifts don’t just influence marketing strategy — they change the economics of circulation, contribution, and retention. Because print carries significant fixed costs in paper, production, and postage, market volatility exposes inefficiencies quickly. At CohereOne, we don’t respond to that pressure with reactive cuts. We respond with sharper segmentation, tighter measurement, Read More Precision Over Panic: Catalog Strategy in Volatile Markets
February 2026 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range January 1, 2026, to January 31, 2026. January 2026: Stable Consumers, Smarter Operations January delivered a steady start to the year. Sessions rose 4.8%, orders were up 3.5%, and demand grew 4.5% compared to last year. Apparel growth slowed after Read More February 2026 Trends
January 2026 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range December 1, 2025, to December 31, 2025. December 2025: Record Holiday Spending December 2025 ended with strong momentum. Sessions increased 4.1%, orders grew 3.4%, and demand rose 3.1%. Holiday sales set new records with growth between 3.9 and 4.2 % Read More January 2026 Trends
Why Every Brand Should Take a Fresh Look at Their Print Program
With rising postal rates, higher production costs, and constant pressure to prove ROI, print mailings are getting more scrutiny than ever—arguably more than they deserve. The reality is that for many brands, print still plays a critical role in driving incremental demand… when it’s done right. A comprehensive (or even high-level) marketing assessment of your Read More Why Every Brand Should Take a Fresh Look at Their Print Program
December 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range November 1, 2025, to November 30, 2025. November 2025: Holiday Spending Continues, Strong Cyber Week Retailers delivered strong November results. Sessions rose 8.3%, orders 6.2%, and demand 10.4% year-over-year. Despite surveys signaling cutbacks, consumer spending proved resilient. Cyber Week spending Read More December 2025 Trends
November 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range October 1, 2025, to October 31, 2025. October 2025: Q4 Starts Strong, Confidence Slips Q4 started strong for retailers and DTC brands. October sessions, orders, and demand rose year-over-year, supported by early holiday shopping. Nearly half of consumers planned to Read More November 2025 Trends
Already Have a Direct Mail Agency? Here’s Why You Still Need CohereOne
For over 30 years, CohereOne has been the direct mail agency when it comes to driving results for brands and retailers. From the beginning, we’ve been at the forefront of innovation—developing, launching, and scaling high-impact direct mail programs that drive measurable results. Our decades of experience are matched only by our commitment to staying ahead Read More Already Have a Direct Mail Agency? Here’s Why You Still Need CohereOne
October 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2025, to September 30, 2025. September 2025: Conversion Gains Amid Soft Traffic September began with strong momentum for many retailers, buoyed by Labor Day weekend promotions. However, performance tapered off in the latter half of the month. Many Read More October 2025 Trends