Many mailers tend to look at their house file as one big suppression file when sending updates to the co-ops. In many cases, only a portion of the house file gets mailed in a typical drop, perhaps with the exception of the biggest seasonal mailings and depending on the offer. One option is to leverage Read More Don’t Suppress Good Names From Your Prospect Models!
As we have all learned over time, a recent customer purchase from your catalog is the strongest indicator that the customer will respond to your next mailing. In fact, purchase recency and frequency dwarf all other factors as predictors of future response; that is, until they don’t. As RFM data ages, it becomes less likely Read More Using Digital Browsing Behavior to Improve Reactivation Results
Whether you’re a seasoned vet or newbie, you know firsthand how important marketing is for the holiday season. Now with the holiday season quickly approaching, an integrated marketing strategy is even more important for customer satisfaction and company profits. Here are my top 10 initiatives to implement immediately: 1. OPT IN APPEND. One of the Read More Crush it This Holiday Season with 10 Great Tips
Like the drummer in a band, or a wide receiver on a football team, a merchant has a little edge to them and march to a different beat than the other employees in your company. A good merchant with a great eye for product, a full understanding of their customer, and a big picture view of Read More The Soul of the Retailer: A Great Merchant?
Back in early June, I shared a blog post about print marketing, and I wanted to expand upon those thoughts, adding some ideas about digital channels. Part II of my first blog post is below. —- With the rise of social media and the engaged consumer, email has come under increased attack as a dated Read More Integration of Online and Offline Channels is Foundational for Future Success – Part II
Juggling the chaotic demands of digital, wholesale, retail and print campaigns all at once can be, at times, a very daunting task. Sale channels individually can have different leaders, budgets, timetables, outcomes and priorities that can make extremely it difficult for a company to project a clear, timely message to their customers. Absence of clear Read More One Company, One Brand, One Message
It’s hard to believe that we are halfway through 2016, and I’m still taking time to reflect on last year’s holiday accomplishments, evaluate transactional and browse trends and start thinking about this year’s holiday planning in the next few months. But before that, let’s take a moment to reflect on the last year. Think about Read More Integration of Online and Offline Channels is Foundational for Future Success – Part 1
Multichannel marketers have struggled for years with filling the revenue gaps that typically occur in the lull right before catalog mailings arrive in-home. Even in the age of digital proliferation, it’s still common to see the gaps form. While there are various methods that can (and should) be tested to help alleviate the gap, one Read More One Way to Fill the Revenue Gaps
‘Twas the months before Christmas… The holidays are right around the corner, and a retailer’s success is tied to how well they planned the entire year leading up to those hectic weeks. Regardless of how you reach your customers, having a planning checklist will help to ensure your company is prepared for the unexpected situation Read More Holiday Checklist for Success
At CohereOne, we are always willing to test (judiciously of course) just about any new Co-Op Model or other form of behavioral technology that comes our way. For the past two years, we have repeatedly tested NaviStone website visitor tracking data as an enhancement to our typical Co-Op Optimization or reactivation modeling of lapsed buyers. Read More Reactivating Buyers Using Online Behavior