One of the (many) advantages of working with CohereOne is the ability to aggregate data points from multiple sources to gain a clearer view on what can improve results for our clients. A strategy that has consistently stood out when we review results is the power of using “digital indicators” to identify customers who are Read More The Power of ‘Digital Indicators’ in Making Mail Decisions
ADA and the Web
Our Guest blogger this week is Kim Planet, Chief Solutions Architect, Kalio Web accessibility lawsuits are occurring at an alarming pace. Understanding the legal and technical guidelines of what is mandated is often tricky and confusing. Although the ADA (Americans with Disability Act) laws don’t formally specify compliance with the Web Content Accessibility Guidelines (WCAG) Read More ADA and the Web
The Last Step for Success
In the last two blogs written by Michelle Houston, she covered the importance of using Contribution Per Order (CPO), instead of ROAS when evaluating the performance of marketing programs. At the end of one of those blogs, she talked about the importance of also assessing and understanding the significance of lifetime value (LTV) as part Read More The Last Step for Success
Let the Results Do the Talking
Last week I wrote an article about why Contribution Per Order (CPO) should be the critical revenue metric that businesses use rather than Return On Ad Spend (ROAS). As a reminder, while ROAS is an efficient measuring metric, it cannot assign health to a channel, making it a relatively useless tool. In contrast to ROAS, Read More Let the Results Do the Talking
Why ROAS is Not a Useful Metric
More often than not, we engage with seasoned ecommerce professionals tasked with running print programs while simultaneously holding some measure of responsibility for Profit & Loss statements. And as such, they tend to look at performance metrics with a ROAS (Return on Ad Spend) lens instead of a more critical metric – Contribution Per Order Read More Why ROAS is Not a Useful Metric
Proactive Steps for Your Marketing Plans
A serious and unprecedented pandemic calls for calm, reason, and realism. As leaders, it’s essential to remember that engaging in contingency planning and caring for our clients and employees should be our top priority. As global events continue to unfold, we felt it essential to gather our thought leaders together to guide and advise appropriate Read More Proactive Steps for Your Marketing Plans
COVID-19: Lessons Learned from the Front Lines
The economy expands and contracts in response to thousands of independent variables – one such variable, the COVID-19 coronavirus, is just the latest in a long list of examples. Still, periods of economic and social instability can be a scary time. In the interest of recalling lessons from past periods of uncertainty and helping brands Read More COVID-19: Lessons Learned from the Front Lines
Video Killed The Radio Star!
If you’re familiar with that song, it may be with you for a few days now—for that I’m very sorry. Someone put it in my head a few days ago while I was traveling, and it’s been stuck with me ever since. You understand the message of the song though, right? An emerging technology coming Read More Video Killed The Radio Star!
Holiday Results Are In! And They Might Surprise You
Hardly a day goes by without a business pundit predicting the demise of another retailer and whether brands continue to be relevant to consumers. This holiday season, our retailers continue to fight that narrative with a variety of strategies and tactics with a mixture of results. Now that the season is almost over for online Read More Holiday Results Are In! And They Might Surprise You
Holiday Marketing Check List – Check it Twice!
The final push of the Holiday season is quickly approaching! Can you believe that Thanksgiving just under a week away?! By now, most of your Holiday catalogs are already at the printer and on their way to mailboxes, but that doesn’t mean you should be sitting back and waiting for the orders to roll in. Read More Holiday Marketing Check List – Check it Twice!