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Add a Million to Your Bottom Line

Most catalog companies today waste thousands of dollars, if not millions, in over mailing catalogs to their customers and prospects. Most industry pundits who make this observation simply recommend eliminating mailings to those buyers that they deem responsive to digital marketing or to less responsive segments. Such reductions often result in significant loss of sales, Read More Add a Million to Your Bottom Line

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Using Web Browsing Activity to Reactivate Your Catalog Housefile

Over the past six months, CohereOne has tested NaviStone lapsed customers reactivation with many of our clients whose websites are tagged with NaviStone visitor tracking technology. The goal of this testing is to determine the validity using NaviStone reactivation compared to reactivation via cooperative database reactivation or optimization modeling.  We will continue to report on Read More Using Web Browsing Activity to Reactivate Your Catalog Housefile

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Are You a Savvy Retail Marketer?

Sophisticated Print Traveling the country, attending conferences, as well as speaking with clients and colleagues, I’m hearing a common refrain relating to catalog and direct mail: The pendulum is swinging back towards print. While it’s true more brands are finding new ROI opportunities from incorporating direct mail and catalog into the modern marketing mix, I Read More Are You a Savvy Retail Marketer?

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What Lies Ahead for 2018

2018 is going to be a transformative and disruptive year. It’s clear that tectonic plates are moving in interesting ways, and these shifts favor digitally-savvy consumers and brands. Furthermore, unprecedented levels of new retail and technology startup activity flooding the market underscores the reality of today’s disruption economy. Industries that have operated in predictable fashion Read More What Lies Ahead for 2018

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Using Digital Browsing Behavior to Improve Reactivation Results

As we have all learned over time, a recent customer purchase from your catalog is the strongest indicator that the customer will respond to your next mailing.  In fact, purchase recency and frequency dwarf all other factors as predictors of future response; that is, until they don’t. As RFM data ages, it becomes less likely Read More Using Digital Browsing Behavior to Improve Reactivation Results

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Crush it This Holiday Season with 10 Great Tips

Whether you’re a seasoned vet or newbie, you know firsthand how important marketing is for the holiday season. Now with the holiday season quickly approaching, an integrated marketing strategy is even more important for customer satisfaction and company profits. Here are my top 10 initiatives to implement immediately: 1. OPT IN APPEND. One of the Read More Crush it This Holiday Season with 10 Great Tips