Top 10 Holiday Circulation Tips You’ll Want to Try This Season

Well, we’ve practically entered the month of September (how’d that happen?!?) which means the Holiday season is quickly approaching. Knowing that this time of year can be super busy with people being pulled in every direction, it is important to not lose focus on the goals set for the season and recheck your plans for Read More Top 10 Holiday Circulation Tips You’ll Want to Try This Season

Opinions are Bad Business

A good e-commerce manager is constantly monitoring, maintaining, and (perhaps most importantly) testing and optimizing their website. How do you find areas for improvement or decide what changes to make? I’d imagine that a lot of ideas come from word-of-mouth; a blog post, a conference session, a conversation with a co-worker, a nice (or not!) Read More Opinions are Bad Business

The One Test You Should Perform This Year!

By now, you’ve probably heard the term triggered postcard program. The question now is, why aren’t you testing this as part of your integrative marketing efforts? In today’s cluttered marketing environment, many retailers are challenged to find innovative ways to stand out in the print and digital marketplace. The beauty of triggered postcards is that Read More The One Test You Should Perform This Year!

Add a Million to Your Bottom Line

Most catalog companies today waste thousands of dollars, if not millions, in over mailing catalogs to their customers and prospects. Most industry pundits who make this observation simply recommend eliminating mailings to those buyers that they deem responsive to digital marketing or to less responsive segments. Such reductions often result in significant loss of sales, Read More Add a Million to Your Bottom Line

Crush it This Holiday Season with 10 Great Tips

Whether you’re a seasoned vet or newbie, you know firsthand how important marketing is for the holiday season. Now with the holiday season quickly approaching, an integrated marketing strategy is even more important for customer satisfaction and company profits. Here are my top 10 initiatives to implement immediately: 1. OPT IN APPEND. One of the Read More Crush it This Holiday Season with 10 Great Tips

The Soul of the Retailer: A Great Merchant?

Like the drummer in a band, or a wide receiver on a football team, a merchant has a little edge to them and march to a different beat than the other employees in your company. A good merchant with a great eye for product, a full understanding of their customer, and a big picture view of Read More The Soul of the Retailer: A Great Merchant?

Integration of Online and Offline Channels is Foundational for Future Success – Part II

Back in early June, I shared a blog post about print marketing, and I wanted to expand upon those thoughts, adding some ideas about digital channels. Part II of my first blog post is below. —- With the rise of social media and the engaged consumer, email has come under increased attack as a dated Read More Integration of Online and Offline Channels is Foundational for Future Success – Part II

Integration of Online and Offline Channels is Foundational for Future Success – Part 1

It’s hard to believe that we are halfway through 2016, and I’m still taking time to reflect on last year’s holiday accomplishments, evaluate transactional and browse trends and start thinking about this year’s holiday planning in the next few months. But before that, let’s take a moment to reflect on the last year. Think about Read More Integration of Online and Offline Channels is Foundational for Future Success – Part 1

One Way to Fill the Revenue Gaps

Multichannel marketers have struggled for years with filling the revenue gaps that typically occur in the lull right before catalog mailings arrive in-home. Even in the age of digital proliferation, it’s still common to see the gaps form.  While there are various methods that can (and should) be tested to help alleviate the gap, one Read More One Way to Fill the Revenue Gaps

Using Website Data to Understand Intent

We all use purchasing data to guide our marketing plans. The recency since last purchase, frequency of purchases, and the total amount spent have been the cornerstones for predicting customer performance in direct marketing for over 50 years. We have gotten better at refining RFM using other purchasing signals, such as products or category purchased Read More Using Website Data to Understand Intent