CohereOne: Matt, postal affairs seem to be a hot-button issue these days. What’s been happening in the industry? Matt Jensen: Absolutely. Since 2021, we’ve had eight postal rate increases, including another one set to take effect this July. The compounding effect of these hikes has far outpaced the Consumer Price Index and caused real disruption Read More CohereOne Talks Postal Affairs with Matt Jensen of Midland Paper
Category: Marketing Strategies
When a Company Stops Mailing Catalogs: The Risks and Realities of Going Cold Turkey
In today’s uncertainty, many companies are tempted to cut back on traditional marketing channels like direct mail, assuming that their online presence will seamlessly fill the gap. But for businesses in the direct-to-consumer (DTC) space, especially those with a history of catalog / print marketing, stopping mailings abruptly can have severe repercussions and unintended consequences. Read More When a Company Stops Mailing Catalogs: The Risks and Realities of Going Cold Turkey
The Shift in Retail Performance as Migration Trends Reshape America: Post-COVID Insights and Future Impacts
The COVID-19 pandemic profoundly changed the landscape of retail, driven in part by demographic shifts as people migrated away from coastal metropolitan areas. This movement, influenced by remote work flexibility, lifestyle preferences, and affordability challenges, has resulted in an evolving retail environment. Retailers in suburban and rural areas have experienced a surge in demand, while Read More The Shift in Retail Performance as Migration Trends Reshape America: Post-COVID Insights and Future Impacts
Winning Black Friday: How to Stand Out in the Wild West of Discounts
Black Friday is one of the most competitive times of the year for retailers, with every brand vying for a share of the consumer’s attention and wallet. For CMOs, the pressure to make this Black Friday the best one yet is always top-of-mind. While it’s easy to get swept up in the frenzy of discounts Read More Winning Black Friday: How to Stand Out in the Wild West of Discounts
Navigating Election Season: Smart Strategies for Marketing Investments
Election season brings a unique set of challenges and opportunities for marketers. With heightened public interest and shifting consumer behaviors, the stakes are high, making it crucial to navigate this period carefully. Here’s how to ensure your marketing dollars are well-spent while avoiding potential pitfalls. Be Careful with Mail the Week Before the Election Mailboxes Read More Navigating Election Season: Smart Strategies for Marketing Investments
Strategies for Managing Higher Postal Rates with Effective Marketing
Rising postal rates pose a significant challenge for industries that rely heavily on direct mail. However, increased costs don’t have to spell the end of your direct mail strategy. With a few strategic adjustments and considerations, brands can offset these higher rates while continuing to achieve their marketing goals. Here are some strategies to consider: Read More Strategies for Managing Higher Postal Rates with Effective Marketing
July 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2024, to June 30, 2024. June 2024: Summer Boost: Rising Consumer Engagement The apparel sector shows strong demand compared to other industries experiencing subdued or stable demand. Despite this, all sectors saw increased consumer engagement in June. The Read More July 2024 Trends
June 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range May 1, 2024, to May 31, 2024. May 2024: Embracing the Summer Slowdown Despite economic challenges like inflation, consumer engagement remains strong, supporting our positive outlook for 2024. While we expect a temporary slowdown in the economy, there are still Read More June 2024 Trends
May 2024 Trends
We compiled trends from over 100 brands, comparing year-over-year data for the date range April 1, 2024, to April 30, 2024. April 2024: Spring Softness Continues Following a sluggish trend, shopper activity remained subdued in April. Although demand for apparel remained robust, other sectors experienced declines compared to the previous year. Despite economic challenges such Read More May 2024 Trends
Marketing KPIs: March 2024 Trends
Want to discover the latest industry developments for March 2024? Gain valuable insights with in-depth analyses from more than 100 diverse brands, uncovering key trends shaping the landscape. March 2024: Spring Softness After a strong February, shoppers took a breath in March. Demand for apparel remained strong, and home and furniture retailers saw improving market Read More Marketing KPIs: March 2024 Trends