If the last few weeks have felt uneven, you’re not imagining it. We’re seeing it too. Performance has been mixed with some recent softness in acquisition and higher average order values driven by price increases and merchandising shifts. The customers who are still buying are buying well, but they’re a little less inclined to try Read More We’ve Seen This Before—Don’t Panic
Author: Sarah Hammitt
What AI Misses: The Untapped Power of Your 24+ Month Buyers
AI-driven marketing thrives on recent data—constantly optimizing toward the behaviors of your most active customers and visitors. That makes sense from a machine-learning perspective. The more recent the signal, the stronger the predictive power. But in that recency bias, one valuable audience often gets left behind: your deep-lapsed buyers. These are customers who haven’t purchased Read More What AI Misses: The Untapped Power of Your 24+ Month Buyers