Travis Seaton is the Vice President of Client Services. He is responsible for delivering and managing the marketing functions for a retained group of clients in the apparel, home décor, housewares, automobile, and consumer goods industries. Travis brings years of experience to the firm including multiple marketing database builds, circulation planning, and coordinating catalog, retail and internet marketing programs. His expertise developed from working both on the client and consulting side, having worked at at Merkle, LENSER, Smith & Hawken, and the American List Counsel.
Get in touch with Travis
Phone: (415) 322-6989
My Blog Posts
Print is the New Digital Champion – Part II
In the last blog post written by my colleague, Michelle Houston, she demonstrated the symbiotic relationship that postal retargeting shares with digital marketing. She also articulated why it’s vitally important to integrate postal retargeting into the marketing mix. I couldn’t agree more. I wanted to continue on that thread of print being a digital champion Read More Print is the New Digital Champion – Part II
Importance of Proper Testing and Evaluation
Recently at the CohereOne Marketing Summit during the pre-conference intensive, we reviewed direct mail testing ideas, how to properly set them up, and how to accurately evaluate the results. During a portion of the presentation revolving around how to properly read the results of a test, I noticed many people in the audience looking wide-eyed Read More Importance of Proper Testing and Evaluation
Not All Lifetime Value is Created Equal: A Lesson in Housefile Management
I’m going to revisit a portion of the pre-conference intensive session I presented that took place earlier this year at the Catalog and Integrated Marketing Summit in Chicago. I received feedback from many that it has changed the way they have been looking at their business and how they need to position their business for Read More Not All Lifetime Value is Created Equal: A Lesson in Housefile Management
My Digital Customers Don’t Need a Catalog, Do They?
With the ever increasing digital methods of capturing traffic and driving customer orders, the question often arises on the efficacy of catalog or postal marketing to savvy digital customers. The rational being that they are digital customers, they are engaged with the brand online and that the digital marketing in place will drive or capture Read More My Digital Customers Don’t Need a Catalog, Do They?