Travis Seaton is the Vice President of Client Services. He is responsible for delivering and managing the marketing functions for a retained group of clients in the apparel, home décor, housewares, automobile, and consumer goods industries. Travis brings years of experience to the firm including multiple marketing database builds, circulation planning, and coordinating catalog, retail and internet marketing programs. His expertise developed from working both on the client and consulting side, having worked at at Merkle, LENSER, Smith & Hawken, and the American List Counsel.
Get in touch with Travis
Phone: (415) 322-6989
My Blog Posts
Not All Lifetime Value is Created Equal: A Lesson in Housefile Management
I’m going to revisit a portion of the pre-conference intensive session I presented that took place earlier this year at the Catalog and Integrated Marketing Summit in Chicago. I received feedback from many that it has changed the way they have been looking at their business and how they need to position their business for Read More Not All Lifetime Value is Created Equal: A Lesson in Housefile Management
My Digital Customers Don’t Need a Catalog, Do They?
With the ever increasing digital methods of capturing traffic and driving customer orders, the question often arises on the efficacy of catalog or postal marketing to savvy digital customers. The rational being that they are digital customers, they are engaged with the brand online and that the digital marketing in place will drive or capture Read More My Digital Customers Don’t Need a Catalog, Do They?
Pure Plays in the Postal World – What to Know
More and more, we at CohereOne are engaging with companies who are new to the postal world. Many are running successful direct businesses by employing first class digital marketing and have experienced tremendous growth over the years. Eventually that digital universe tends to hit a wall, and no matter how much more money they throw Read More Pure Plays in the Postal World – What to Know
4 Ways Operating on Auto Pilot is Weakening Your Performance
Often times we get caught up in focusing our attention on the next “big thing”? It’s human nature and completely justified as we continually search for that silver bullet or walk-off home run for our businesses. While searching for this next big thing, we often put other programs or processes on auto pilot, and sometimes Read More 4 Ways Operating on Auto Pilot is Weakening Your Performance