We compiled these trends from over 100 brands, comparing year-over-year data for the date range May 1, 2024, to May 31, 2024. May 2024: Embracing the Summer Slowdown Despite economic challenges like inflation, consumer engagement remains strong, supporting our positive outlook for 2024. While we expect a temporary slowdown in the economy, there are still Read More June 2024 Trends
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May 2024 Trends
We compiled trends from over 100 brands, comparing year-over-year data for the date range April 1, 2024, to April 30, 2024. April 2024: Spring Softness Continues Following a sluggish trend, shopper activity remained subdued in April. Although demand for apparel remained robust, other sectors experienced declines compared to the previous year. Despite economic challenges such Read More May 2024 Trends
Marketing KPIs: March 2024 Trends
Want to discover the latest industry developments for March 2024? Gain valuable insights with in-depth analyses from more than 100 diverse brands, uncovering key trends shaping the landscape. March 2024: Spring Softness After a strong February, shoppers took a breath in March. Demand for apparel remained strong, and home and furniture retailers saw improving market Read More Marketing KPIs: March 2024 Trends
Marketing KPIs: February 2024 Trends
Want to discover the latest industry developments for February 2024? Gain valuable insights with in-depth analyses from more than 100 diverse brands, uncovering key trends shaping the landscape. February 2024: Robust Performance In February, there was significant growth in online activity, with sessions up by 12% year-over-year (YOY), indicating increased traffic to the platform. Additionally, Read More Marketing KPIs: February 2024 Trends
Is Your 0-12 Month Customer File Shrinking?
If you’re unsure about the answer to this question, I strongly advise you to pause for a moment and check. In light of the persistent rise in inflationary expenses, many brands are cutting back on their acquisition efforts without closely monitoring the potential shrinkage of their customer file. To illustrate this point, consider the case Read More Is Your 0-12 Month Customer File Shrinking?
Maximizing Holiday eCommerce Conversions
Last week, we discussed improving email programs to ensure retailers are ready for the busy holiday season. Today, let’s dive deeper and explore strategies for maximizing eCommerce conversions during this critical time of year. To achieve goals, retailers must be strategic, customer-centric, and proactive. Below are some key strategies to consider as we aim to Read More Maximizing Holiday eCommerce Conversions
Is Your Email Program Ready For A Competitive Holiday Season?
Reviewing email programs for the holiday season is crucial to ensure that your email marketing campaigns are optimized for this busy and competitive time of year. The holiday season presents a unique opportunity to engage with your audience, drive sales, and strengthen customer relationships. To make the most of this season, brands should ensure your Read More Is Your Email Program Ready For A Competitive Holiday Season?
Beware the Four Horseman of the Apocalypse!
2021 is a perfect storm providing four challenges: Paper: inventory is limited, prices continue to rise; Postage: Mismanagement at the USPS continues to drive annual increases; PPC Inflation: privacy and competition are driving cost upward; Pandemic: while consumer confidence is still high, fears of inflation loom large. However, even the Four Horsemen of the Apocalypse Read More Beware the Four Horseman of the Apocalypse!
CohereOne Names Rob Santangelo SVP of New Business Development
SAN RAFAEL, CA, UNITED STATES, June 23, 2021 CohereOne, the premier direct-to-consumer marketing agency and strategic consultancy, is pleased to announce the addition of Rob Santangelo as Senior Vice President of New Business Development. Santangelo joins CohereOne after six years at Belardi Wong in New York, where he successfully spearheaded the business development infrastructure for the marketing Read More CohereOne Names Rob Santangelo SVP of New Business Development
Millennial Executives: The New Champions of Outsourcing (Almost Everything)?
Generation Y has come of age. Better known as millennials, this cohort is now in their late 20s to mid-30s. The entry level positions they occupied in the 2010s are a distant memory – many now hold management positions, and are, in some cases, seated in the C-suite. Many Millennials have taken an entrepreneurial route Read More Millennial Executives: The New Champions of Outsourcing (Almost Everything)?