We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2026, to September 30, 2026. September 2026: Demand Rebounds as Spending Holds Up September sessions were flat year over year and orders slipped 0.74%, but demand grew 5.03%, a solid rebound from August’s slight decline. With traffic and Read More September 2026 Trends
Category: Analytics and Insights
Analytics and Insights from CohereOne
Your Next Customer Has Never Visited Your Website
Why Transactional Data Gives Direct Mail a Powerful Acquisition Advantage Marketers have gotten good at chasing people who already know us. Someone visits the website. Looks at a product. Abandons a cart. Clicks an ad. Signs up for email. And suddenly, an entire marketing ecosystem kicks into gear trying to get that person to come Read More Your Next Customer Has Never Visited Your Website
Cut Costs, Not Results: How Smarter Direct Mail Testing Drives Efficiency
In our last post, we talked about protecting what’s working, tightening segmentation, and using this time to test smarter rather than react harder. We also mentioned that the next step is identifying cost-efficiency opportunities that don’t compromise performance. Because when pressure builds, “cost efficiency” can quickly start to mean broad cuts, smaller budgets, fewer drops, Read More Cut Costs, Not Results: How Smarter Direct Mail Testing Drives Efficiency
May 2026 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range May 1, 2026, to May 31, 2026. May 2026: Traffic Outpaced Orders as Shoppers Prioritized Value May showed that consumers remain engaged. Sessions increased more than 8%, but that growth did not translate into orders. Orders and demand declined 1.3% and Read More May 2026 Trends
Economic Pressures Weigh on February Performance
We compiled these trends from over 100 brands, comparing year-over-year data for the date range February 1, 2026, to February 28, 2026. February 2026: Economic Pressures Weigh on Performance February performance showed mixed results. Sessions were up almost 9%, but weaker conversion rates led to a 5% drop in orders and a 1.6% decline in Read More Economic Pressures Weigh on February Performance
February 2026 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range January 1, 2026, to January 31, 2026. January 2026: Stable Consumers, Smarter Operations January delivered a steady start to the year. Sessions rose 4.8%, orders were up 3.5%, and demand grew 4.5% compared to last year. Apparel growth slowed after Read More February 2026 Trends
January 2026 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range December 1, 2025, to December 31, 2025. December 2025: Record Holiday Spending December 2025 ended with strong momentum. Sessions increased 4.1%, orders grew 3.4%, and demand rose 3.1%. Holiday sales set new records with growth between 3.9 and 4.2 % Read More January 2026 Trends
December 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range November 1, 2025, to November 30, 2025. November 2025: Holiday Spending Continues, Strong Cyber Week Retailers delivered strong November results. Sessions rose 8.3%, orders 6.2%, and demand 10.4% year-over-year. Despite surveys signaling cutbacks, consumer spending proved resilient. Cyber Week spending Read More December 2025 Trends
November 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range October 1, 2025, to October 31, 2025. October 2025: Q4 Starts Strong, Confidence Slips Q4 started strong for retailers and DTC brands. October sessions, orders, and demand rose year-over-year, supported by early holiday shopping. Nearly half of consumers planned to Read More November 2025 Trends
October 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2025, to September 30, 2025. September 2025: Conversion Gains Amid Soft Traffic September began with strong momentum for many retailers, buoyed by Labor Day weekend promotions. However, performance tapered off in the latter half of the month. Many Read More October 2025 Trends