The holiday season is a prime opportunity to connect with customers when they’re most ready to buy. By segmenting audiences based on their seasonal shopping behaviors, you can deliver timely, relevant messages that boost engagement and drive conversions. Segment Strategies for Holiday Success Early Shoppers: Target those who start buying in October or early November Read More Segment by Purchase Timing to Supercharge Your Holiday Campaigns
Category: Circulation Strategies
The Strategic Power of the Holiday Catalog
In today’s digitally saturated world, a high-quality holiday print catalog offers something no email or social post can: a tangible, lasting experience that sparks emotion and inspires purchases. Unlike a fleeting online ad, a catalog becomes a touchpoint customers return to again and again—anchoring your holiday strategy with a sense of tradition and brand connection. Read More The Strategic Power of the Holiday Catalog
8 Actionable Tips to Supercharge Your Holiday Marketing Strategy
The Holiday season is quickly approaching, and with calendars packed and teams pulled in every direction, it’s easy to lose sight of the goals set earlier in the year. Now’s the perfect time to pause, reevaluate your strategy, and ensure your plans are optimized to perform. Whether you’re finalizing print, digital, or omnichannel efforts, here Read More 8 Actionable Tips to Supercharge Your Holiday Marketing Strategy
What AI Misses: The Untapped Power of Your 24+ Month Buyers
AI-driven marketing thrives on recent data—constantly optimizing toward the behaviors of your most active customers and visitors. That makes sense from a machine-learning perspective. The more recent the signal, the stronger the predictive power. But in that recency bias, one valuable audience often gets left behind: your deep-lapsed buyers. These are customers who haven’t purchased Read More What AI Misses: The Untapped Power of Your 24+ Month Buyers
When a Company Stops Mailing Catalogs: The Risks and Realities of Going Cold Turkey
In today’s uncertainty, many companies are tempted to cut back on traditional marketing channels like direct mail, assuming that their online presence will seamlessly fill the gap. But for businesses in the direct-to-consumer (DTC) space, especially those with a history of catalog / print marketing, stopping mailings abruptly can have severe repercussions and unintended consequences. Read More When a Company Stops Mailing Catalogs: The Risks and Realities of Going Cold Turkey
Navigating Election Season: Smart Strategies for Marketing Investments
Election season brings a unique set of challenges and opportunities for marketers. With heightened public interest and shifting consumer behaviors, the stakes are high, making it crucial to navigate this period carefully. Here’s how to ensure your marketing dollars are well-spent while avoiding potential pitfalls. Be Careful with Mail the Week Before the Election Mailboxes Read More Navigating Election Season: Smart Strategies for Marketing Investments
Strategies for Managing Higher Postal Rates with Effective Marketing
Rising postal rates pose a significant challenge for industries that rely heavily on direct mail. However, increased costs don’t have to spell the end of your direct mail strategy. With a few strategic adjustments and considerations, brands can offset these higher rates while continuing to achieve their marketing goals. Here are some strategies to consider: Read More Strategies for Managing Higher Postal Rates with Effective Marketing
Enhancing Holiday Media Strategies: Print Media as a Digital Champion
As we prepare for the Holiday season and consider last-minute changes to our media spend, it’s essential to ask: Can print media be a digital champion? Overwhelmingly, the data tells us YES. Print campaigns are often perceived as more credible and trustworthy than digital ads. This trust translates into a stronger brand presence and higher Read More Enhancing Holiday Media Strategies: Print Media as a Digital Champion
Is Your 0-12 Month Customer File Shrinking?
If you’re unsure about the answer to this question, I strongly advise you to pause for a moment and check. In light of the persistent rise in inflationary expenses, many brands are cutting back on their acquisition efforts without closely monitoring the potential shrinkage of their customer file. To illustrate this point, consider the case Read More Is Your 0-12 Month Customer File Shrinking?
Maximizing Holiday eCommerce Conversions
Last week, we discussed improving email programs to ensure retailers are ready for the busy holiday season. Today, let’s dive deeper and explore strategies for maximizing eCommerce conversions during this critical time of year. To achieve goals, retailers must be strategic, customer-centric, and proactive. Below are some key strategies to consider as we aim to Read More Maximizing Holiday eCommerce Conversions