Category: Circulation Strategies

AI-driven marketing thrives on recent data—constantly optimizing toward the behaviors of your most active customers and visitors. That makes sense from a machine-learning perspective. The more recent the signal, the stronger the predictive power. But in that recency bias, one valuable audience often gets left behind: your deep-lapsed buyers. These are customers who haven’t purchased Read More What AI Misses: The Untapped Power of Your 24+ Month Buyers

In today’s uncertainty, many companies are tempted to cut back on traditional marketing channels like direct mail, assuming that their online presence will seamlessly fill the gap. But for businesses in the direct-to-consumer (DTC) space, especially those with a history of catalog / print marketing, stopping mailings abruptly can have severe repercussions and unintended consequences. Read More When a Company Stops Mailing Catalogs: The Risks and Realities of Going Cold Turkey

Election season brings a unique set of challenges and opportunities for marketers. With heightened public interest and shifting consumer behaviors, the stakes are high, making it crucial to navigate this period carefully. Here’s how to ensure your marketing dollars are well-spent while avoiding potential pitfalls. Be Careful with Mail the Week Before the Election Mailboxes Read More Navigating Election Season: Smart Strategies for Marketing Investments

If you’re unsure about the answer to this question, I strongly advise you to pause for a moment and check. In light of the persistent rise in inflationary expenses, many brands are cutting back on their acquisition efforts without closely monitoring the potential shrinkage of their customer file. To illustrate this point, consider the case Read More Is Your 0-12 Month Customer File Shrinking?