We compiled these trends from over 100 brands, comparing year-over-year data for the date range October 1, 2024 to October 31, 2024. October 2024: Balancing Caution with Holiday Optimism In October, consumer engagement remained steady, showing resilience in the face of economic pressures. While inflation and high borrowing costs led some shoppers to be more Read More November 2024 Trends
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The Shift in Retail Performance as Migration Trends Reshape America: Post-COVID Insights and Future Impacts
The COVID-19 pandemic profoundly changed the landscape of retail, driven in part by demographic shifts as people migrated away from coastal metropolitan areas. This movement, influenced by remote work flexibility, lifestyle preferences, and affordability challenges, has resulted in an evolving retail environment. Retailers in suburban and rural areas have experienced a surge in demand, while Read More The Shift in Retail Performance as Migration Trends Reshape America: Post-COVID Insights and Future Impacts
October 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2024, to September 30, 2024. September 2024: Consumers Remain Cautious Consumers remained cautious in September. Traffic was up for many brands, however faced with persistent inflation and high borrowing costs, consumers continue to limit discretionary purchases. While some Read More October 2024 Trends
September 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2024, to August 31, 2024. August 2024: Navigating Economic Shifts August presented significant challenges for many retailers, as the market landscape continued to evolve. Brands found themselves grappling with intensifying competition, driven by an economic climate that has Read More September 2024 Trends
Winning Black Friday: How to Stand Out in the Wild West of Discounts
Black Friday is one of the most competitive times of the year for retailers, with every brand vying for a share of the consumer’s attention and wallet. For CMOs, the pressure to make this Black Friday the best one yet is always top-of-mind. While it’s easy to get swept up in the frenzy of discounts Read More Winning Black Friday: How to Stand Out in the Wild West of Discounts
Navigating Election Season: Smart Strategies for Marketing Investments
Election season brings a unique set of challenges and opportunities for marketers. With heightened public interest and shifting consumer behaviors, the stakes are high, making it crucial to navigate this period carefully. Here’s how to ensure your marketing dollars are well-spent while avoiding potential pitfalls. Be Careful with Mail the Week Before the Election Mailboxes Read More Navigating Election Season: Smart Strategies for Marketing Investments
August 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range July 1, 2024, to July 31, 2024. July 2024: Consumers Watch Their Wallets Consumers exhibited caution with their spending in July. Although there was an increase in sessions for many retailers, this did not translate into higher sales, with order Read More August 2024 Trends
Strategies for Managing Higher Postal Rates with Effective Marketing
Rising postal rates pose a significant challenge for industries that rely heavily on direct mail. However, increased costs don’t have to spell the end of your direct mail strategy. With a few strategic adjustments and considerations, brands can offset these higher rates while continuing to achieve their marketing goals. Here are some strategies to consider: Read More Strategies for Managing Higher Postal Rates with Effective Marketing
Enhancing Holiday Media Strategies: Print Media as a Digital Champion
As we prepare for the Holiday season and consider last-minute changes to our media spend, it’s essential to ask: Can print media be a digital champion? Overwhelmingly, the data tells us YES. Print campaigns are often perceived as more credible and trustworthy than digital ads. This trust translates into a stronger brand presence and higher Read More Enhancing Holiday Media Strategies: Print Media as a Digital Champion
July 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2024, to June 30, 2024. June 2024: Summer Boost: Rising Consumer Engagement The apparel sector shows strong demand compared to other industries experiencing subdued or stable demand. Despite this, all sectors saw increased consumer engagement in June. The Read More July 2024 Trends