For over 30 years, CohereOne has been the direct mail agency when it comes to driving results for brands and retailers. From the beginning, we’ve been at the forefront of innovation—developing, launching, and scaling high-impact direct mail programs that drive measurable results. Our decades of experience are matched only by our commitment to staying ahead Read More Already Have a Direct Mail Agency? Here’s Why You Still Need CohereOne
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October 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2025, to September 30, 2025. September 2025: Conversion Gains Amid Soft Traffic September began with strong momentum for many retailers, buoyed by Labor Day weekend promotions. However, performance tapered off in the latter half of the month. Many Read More October 2025 Trends
Segment by Purchase Timing to Supercharge Your Holiday Campaigns
The holiday season is a prime opportunity to connect with customers when they’re most ready to buy. By segmenting audiences based on their seasonal shopping behaviors, you can deliver timely, relevant messages that boost engagement and drive conversions. Segment Strategies for Holiday Success Early Shoppers: Target those who start buying in October or early November Read More Segment by Purchase Timing to Supercharge Your Holiday Campaigns
The Strategic Power of the Holiday Catalog
In today’s digitally saturated world, a high-quality holiday print catalog offers something no email or social post can: a tangible, lasting experience that sparks emotion and inspires purchases. Unlike a fleeting online ad, a catalog becomes a touchpoint customers return to again and again—anchoring your holiday strategy with a sense of tradition and brand connection. Read More The Strategic Power of the Holiday Catalog
September 2025 Trends: Consumer Spending Holds Strong in August
We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2025, to August 31, 2025. August 2025: Consumer Spending Holds Strong as Retailers Eye Fall Promotions Retailers are closing out Q3 and entering the fall season with cautious optimism, buoyed by a strong performance in August. Sessions rose Read More September 2025 Trends: Consumer Spending Holds Strong in August
Labor Day Weekend 2025: Trends and KPIs
Labor Day 2025: Weekend Signals Positive Start to Fall Labor Day weekend drove strong engagement, with apparel, outdoor brands leading growth. Home retailers also saw strong performance. Compared to the same period last year: Sessions increased +8.8%: Consumers showed heightened interest. Orders rose +5.3%: Solid conversion rates this year, despite trailing traffic growth. Demand climbed Read More Labor Day Weekend 2025: Trends and KPIs
August 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range July 1, 2025, to July 31, 2025. July 2025: Strong Engagement Meets Selective Spending Consumer engagement remained strong throughout July, driven by retail events such as Prime Day, the Fourth of July, and back-to-school promotions. Sessions increased +7.15%, however gains Read More August 2025 Trends
8 Actionable Tips to Supercharge Your Holiday Marketing Strategy
The Holiday season is quickly approaching, and with calendars packed and teams pulled in every direction, it’s easy to lose sight of the goals set earlier in the year. Now’s the perfect time to pause, reevaluate your strategy, and ensure your plans are optimized to perform. Whether you’re finalizing print, digital, or omnichannel efforts, here Read More 8 Actionable Tips to Supercharge Your Holiday Marketing Strategy
What AI Misses: The Untapped Power of Your 24+ Month Buyers
AI-driven marketing thrives on recent data—constantly optimizing toward the behaviors of your most active customers and visitors. That makes sense from a machine-learning perspective. The more recent the signal, the stronger the predictive power. But in that recency bias, one valuable audience often gets left behind: your deep-lapsed buyers. These are customers who haven’t purchased Read More What AI Misses: The Untapped Power of Your 24+ Month Buyers
July 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2025, to June 30, 2025. June 2025: Traffic Up, Consumers Browsing More Engagement was up in June, with sessions rising 9.29% year-over-year, reflecting sustained consumer interest. However, this growth in traffic translated into only modest gains in orders Read More July 2025 Trends