We compiled these trends from over 100 brands, comparing year-over-year data for the date range July 1, 2025, to July 31, 2025. July 2025: Strong Engagement Meets Selective Spending Consumer engagement remained strong throughout July, driven by high-impact retail events such as Prime Day, Fourth of July, and early back-to-school promotions. Website sessions increased 7.15% Read More August 2025 Trends
Our Blog
8 Actionable Tips to Supercharge Your Holiday Marketing Strategy
The Holiday season is quickly approaching, and with calendars packed and teams pulled in every direction, it’s easy to lose sight of the goals set earlier in the year. Now’s the perfect time to pause, reevaluate your strategy, and ensure your plans are optimized to perform. Whether you’re finalizing print, digital, or omnichannel efforts, here Read More 8 Actionable Tips to Supercharge Your Holiday Marketing Strategy
What AI Misses: The Untapped Power of Your 24+ Month Buyers
AI-driven marketing thrives on recent data—constantly optimizing toward the behaviors of your most active customers and visitors. That makes sense from a machine-learning perspective. The more recent the signal, the stronger the predictive power. But in that recency bias, one valuable audience often gets left behind: your deep-lapsed buyers. These are customers who haven’t purchased Read More What AI Misses: The Untapped Power of Your 24+ Month Buyers
July 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2025, to June 30, 2025. June 2025: Traffic Up, Consumers Browsing More Engagement was up in June, with sessions rising 9.29% year-over-year, reflecting sustained consumer interest. However, this growth in traffic translated into only modest gains in orders Read More July 2025 Trends
CohereOne Talks Postal Affairs with Matt Jensen of Midland Paper
CohereOne: Matt, postal affairs seem to be a hot-button issue these days. What’s been happening in the industry? Matt Jensen: Absolutely. Since 2021, we’ve had eight postal rate increases, including another one set to take effect this July. The compounding effect of these hikes has far outpaced the Consumer Price Index and caused real disruption Read More CohereOne Talks Postal Affairs with Matt Jensen of Midland Paper
June 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range May 1, 2025, to May 31, 2025. May 2025: Engagement Up, Conversions Lag Retailers experienced encouraging year-over-year growth this May, with increases in sessions, orders, and overall demand. These trends point to heightened consumer interest and engagement across many brands Read More June 2025 Trends
When a Company Stops Mailing Catalogs: The Risks and Realities of Going Cold Turkey
In today’s uncertainty, many companies are tempted to cut back on traditional marketing channels like direct mail, assuming that their online presence will seamlessly fill the gap. But for businesses in the direct-to-consumer (DTC) space, especially those with a history of catalog / print marketing, stopping mailings abruptly can have severe repercussions and unintended consequences. Read More When a Company Stops Mailing Catalogs: The Risks and Realities of Going Cold Turkey
May 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range April 1, 2025, to April 30, 2025. April 2025: Consumers and Brands Seek Clarity April’s data reflects a cautious consumer mindset. Although browsing activity has increased, signaling continued interest in products and services, consumers are carefully evaluating their options. Sessions Read More May 2025 Trends
April 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range March 1, 2025, to March 31, 2025. March 2025: Consumers and Brands Seek Clarity March presented a challenging retail landscape marked by economic uncertainty and shifting consumer behavior. Rising price sensitivity, evolving shopper priorities, and continued ambiguity around tariffs created Read More April 2025 Trends
March 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range February 1, 2025, to February 28, 2025. February 2025: Consumers and Brands Seek Clarity After a soft start in January, headwinds persisted for many brands in February. Retailers faced a challenging environment as consumer confidence continued to decline amid ongoing Read More March 2025 Trends