Marketing KPIs: February 2024 Trends

Want to discover the latest industry developments for February 2024? Gain valuable insights with in-depth analyses from more than 100 diverse brands, uncovering key trends shaping the landscape. February 2024: Robust Performance In February, there was significant growth in online activity, with sessions up by 12% year-over-year (YOY), indicating increased traffic to the platform. Additionally, Read More Marketing KPIs: February 2024 Trends

Optimizing Cooperative Database Response

As I talk to industry colleagues, I frequently hear the lament that prospecting and the cooperative databases do not perform like they used to. The common response is to simply reduce prospecting until cost-of-customer-acquisition goals are realized. Unfortunately, this also results in fewer new customers being added to the buyer file and, eventually, significantly fewer Read More Optimizing Cooperative Database Response

Summer To-Do List: Deep Work with a Beach Ball

In my closing session at last month’s CohereOne Integrated Marketing Summit, I shared several concepts from authors’ work whose messages have significantly influenced my strategic branding work.  In case you missed the Summit (a wonderful gathering of curious, smart and growth-oriented marketers, merchants and creatives!), may I suggest you add this excellent and thought-provoking book Read More Summer To-Do List: Deep Work with a Beach Ball

Attention Retailers: Be Mindful of Your Moments

In less than six weeks, this retail holiday season will be over. The season you and your brand leaders have strategized, forecasted, sweated over and meticulously orchestrated. No doubt, right now all hands are on deck as calls, orders and customers walk through your doors or enter your web portals. I wish you well. I Read More Attention Retailers: Be Mindful of Your Moments