Category: Marketing Strategies

Maximizing Holiday eCommerce Conversions

Last week, we discussed improving email programs to ensure retailers are ready for the busy holiday season. Today, let’s dive deeper and explore strategies for maximizing eCommerce conversions during this critical time of year. To achieve goals, retailers must be strategic, customer-centric, and proactive. Below are some key strategies to consider as we aim to Read More Maximizing Holiday eCommerce Conversions

Is Your Email Program Ready For A Competitive Holiday Season?

Reviewing email programs for the holiday season is crucial to ensure that your email marketing campaigns are optimized for this busy and competitive time of year. The holiday season presents a unique opportunity to engage with your audience, drive sales, and strengthen customer relationships. To make the most of this season, brands should ensure your Read More Is Your Email Program Ready For A Competitive Holiday Season?

Beware the Four Horseman of the Apocalypse!

2021 is a perfect storm providing four challenges: Paper: inventory is limited, prices continue to rise; Postage: Mismanagement at the USPS continues to drive annual increases; PPC Inflation: privacy and competition are driving cost upward; Pandemic: while consumer confidence is still high, fears of inflation loom large. However, even the Four Horsemen of the Apocalypse Read More Beware the Four Horseman of the Apocalypse!

Millennial Executives: The New Champions of Outsourcing (Almost Everything)?

Generation Y has come of age. Better known as millennials, this cohort is now in their late 20s to mid-30s. The entry level positions they occupied in the 2010s are a distant memory – many now hold management positions, and are, in some cases, seated in the C-suite. Many Millennials have taken an entrepreneurial route Read More Millennial Executives: The New Champions of Outsourcing (Almost Everything)?

A Game Changer in Customer Reactivation

As many of us know, it’s easier and more profitable to reactivate a lapsed customer than trying to gain a new one, whether through digital, postal or retail. There are many techniques that are deployed in order to identity the proper audiences in the offline world, such as RFM+ segmentation and optimization, or modeling through Read More A Game Changer in Customer Reactivation

What Happened This Year?!

At the height of the “shutdown” that began in late February, retailers were very unsure how COVID-19 would impact their business, their employees’ lives as well as their personal lives. Many brands reduced print, cut expensive marketing programs, and went to remote working almost immediately. There is no overstating the overwhelming effects of the COVID-19 Read More What Happened This Year?!

Circulation Tips to Help You Knock It Out of The Park This Holiday Season

So far, 2020 has been a strange year with the global pandemic affecting us in many ways. I feel that the upcoming Holiday season will be a little different than past years, which means you shouldn’t rely on the same old methods you’ve used in the past. Most retailers will have to up their game Read More Circulation Tips to Help You Knock It Out of The Park This Holiday Season

Move With Your Customers

Now more than ever, amidst a global pandemic, people are leaving crowded cities and opting for a more suburban lifestyle where housing is more affordable, the risk of human interaction is less, and working from home is the new norm. Irrespective of what we’re seeing in recent months however, people are always moving. As marketers, Read More Move With Your Customers

The Last Step for Success

In the last two blogs written by Michelle Houston, she covered the importance of using Contribution Per Order (CPO), instead of ROAS when evaluating the performance of marketing programs. At the end of one of those blogs, she talked about the importance of also assessing and understanding the significance of lifetime value (LTV) as part Read More The Last Step for Success