Black Friday is one of the most competitive times of the year for retailers, with every brand vying for a share of the consumer’s attention and wallet. For CMOs, the pressure to make this Black Friday the best one yet is always top-of-mind. While it’s easy to get swept up in the frenzy of discounts Read More Winning Black Friday: How to Stand Out in the Wild West of Discounts
Category: Digital Strategies
Enhancing Holiday Media Strategies: Print Media as a Digital Champion
As we prepare for the Holiday season and consider last-minute changes to our media spend, it’s essential to ask: Can print media be a digital champion? Overwhelmingly, the data tells us YES. Print campaigns are often perceived as more credible and trustworthy than digital ads. This trust translates into a stronger brand presence and higher Read More Enhancing Holiday Media Strategies: Print Media as a Digital Champion
Maximizing Holiday eCommerce Conversions
Last week, we discussed improving email programs to ensure retailers are ready for the busy holiday season. Today, let’s dive deeper and explore strategies for maximizing eCommerce conversions during this critical time of year. To achieve goals, retailers must be strategic, customer-centric, and proactive. Below are some key strategies to consider as we aim to Read More Maximizing Holiday eCommerce Conversions
Is Your Email Program Ready For A Competitive Holiday Season?
Reviewing email programs for the holiday season is crucial to ensure that your email marketing campaigns are optimized for this busy and competitive time of year. The holiday season presents a unique opportunity to engage with your audience, drive sales, and strengthen customer relationships. To make the most of this season, brands should ensure your Read More Is Your Email Program Ready For A Competitive Holiday Season?
Beware the Four Horseman of the Apocalypse!
2021 is a perfect storm providing four challenges: Paper: inventory is limited, prices continue to rise; Postage: Mismanagement at the USPS continues to drive annual increases; PPC Inflation: privacy and competition are driving cost upward; Pandemic: while consumer confidence is still high, fears of inflation loom large. However, even the Four Horsemen of the Apocalypse Read More Beware the Four Horseman of the Apocalypse!
A Game Changer in Customer Reactivation
As many of us know, it’s easier and more profitable to reactivate a lapsed customer than trying to gain a new one, whether through digital, postal or retail. There are many techniques that are deployed in order to identity the proper audiences in the offline world, such as RFM+ segmentation and optimization, or modeling through Read More A Game Changer in Customer Reactivation
Let the Results Do the Talking
Last week I wrote an article about why Contribution Per Order (CPO) should be the critical revenue metric that businesses use rather than Return On Ad Spend (ROAS). As a reminder, while ROAS is an efficient measuring metric, it cannot assign health to a channel, making it a relatively useless tool. In contrast to ROAS, Read More Let the Results Do the Talking
Why ROAS is Not a Useful Metric
More often than not, we engage with seasoned ecommerce professionals tasked with running print programs while simultaneously holding some measure of responsibility for Profit & Loss statements. And as such, they tend to look at performance metrics with a ROAS (Return on Ad Spend) lens instead of a more critical metric – Contribution Per Order Read More Why ROAS is Not a Useful Metric
Proactive Steps for Your Marketing Plans
A serious and unprecedented pandemic calls for calm, reason, and realism. As leaders, it’s essential to remember that engaging in contingency planning and caring for our clients and employees should be our top priority. As global events continue to unfold, we felt it essential to gather our thought leaders together to guide and advise appropriate Read More Proactive Steps for Your Marketing Plans
Holiday Marketing Check List – Check it Twice!
The final push of the Holiday season is quickly approaching! Can you believe that Thanksgiving just under a week away?! By now, most of your Holiday catalogs are already at the printer and on their way to mailboxes, but that doesn’t mean you should be sitting back and waiting for the orders to roll in. Read More Holiday Marketing Check List – Check it Twice!