The Holiday season is quickly approaching, and with calendars packed and teams pulled in every direction, it’s easy to lose sight of the goals set earlier in the year. Now’s the perfect time to pause, reevaluate your strategy, and ensure your plans are optimized to perform.
Whether you’re finalizing print, digital, or omnichannel efforts, here are a few quick, actionable ways to sharpen your Holiday approach before it’s too late:
1. Segment Seasonal Buyers – Identify customers who typically purchase during the Holiday season. Prioritize them in your mail plan to improve reactivation and overall ROI. Bonus tip: use these Holiday buyers as a seed file for customer acquisition modeling to target prospects with a higher likelihood of converting in Q4.
2. Leverage Postal Retargeting – Reach out to high-intent website visitors with timely postcards, delivered within 48–72 hours of site activity. This proven tactic helps recover missed conversions.
3. Postal Promotions – Don’t leave money on the table! Work closely with your printer and/or USPS representative to take full advantage of available postal promotions. Starting in Q4, the USPS is offering a 10% postage discount on qualifying bound mail pieces of 12 pages or more—a significant savings opportunity during peak season.
4. Align Print and Digital – Ensure your catalog’s featured products and visuals are echoed across your website, email, and digital ads to deliver a consistent and compelling customer experience.
5. Lock In Your Press Time – Printer schedules are filling fast. Secure your production window now to avoid missing key Holiday drop dates.
6. Revisit Lapsed Buyers – Don’t overlook inactive customers—many re-engage during the Holidays. Tap into this group for potential incremental lift.
7. Reverse Email Append – Match email-only contacts to names and addresses using co-op databases to unlock new high-performing mail prospects.
8. Send a Last-Minute Postcard – Capitalize on the final shopping push with a cost-effective postcard targeting proven Q4 buyers in early December.
Small adjustments now can lead to big gains later. Let’s make this your most successful Holiday season yet!