Last month, my colleague, Michelle Houston (EVP, Client Services, CohereOne), offered her insights on how direct-to-consumer retail brands are weathering an onslaught of storms originating in 2020 that continue to disrupt day-to-day operations. This month, I will focus on one specific disruption: Apple’s recent privacy changes. If you haven’t closely followed this story, here’s a quick Read More It’s The End Of The World As Direct-to-Consumer Brands Know It, But Apple Feels Fine
Author: Todd Miller
The pandemic, matters of culture, and why direct-to-consumer brands are thriving
We’ve passed the six-month mark of living through a global pandemic. I’m not sure it’s an anniversary worth celebrating – it’s more of a ‘day-that-will-live-in-infamy’ type. In the retail world and working with consumer-facing brands, we’ve observed that many with a direct-to-consumer orientation have fared well. In contrast, the broader spectrum of the retail and Read More The pandemic, matters of culture, and why direct-to-consumer brands are thriving
The Best Predictor of Future Behavior is Relevant Past Behavior
Let’s begin by affirming a core belief. It’s one that our agency, CohereOne, considers foundational in terms of service to clients and our interactions with partners. It’s one that the direct-to-consumer advertising ecosphere (inclusive of retail brands, as well as companies in service to those brands) deeply believes. The best predictor of future behavior is Read More The Best Predictor of Future Behavior is Relevant Past Behavior