One of the (many) advantages of working with CohereOne is the ability to aggregate data points from multiple sources to gain a clearer view on what can improve results for our clients. A strategy that has consistently stood out when we review results is the power of using “digital indicators” to identify customers who are Read More The Power of ‘Digital Indicators’ in Making Mail Decisions
Author: Matt Morton
Mailers: It Pays to Test Paper Stock
Whenever our team meets with a client to review results and current best practices for mailing, we inevitably hear the same question: how can we lower our printing and postage costs? It is a pain point to write that check to the printer, plus, the USPS requires postage payment upfront – there is no getting Read More Mailers: It Pays to Test Paper Stock
Using Web Browsing Activity to Reactivate Your Catalog Housefile
Over the past six months, CohereOne has tested NaviStone lapsed customers reactivation with many of our clients whose websites are tagged with NaviStone visitor tracking technology. The goal of this testing is to determine the validity using NaviStone reactivation compared to reactivation via cooperative database reactivation or optimization modeling. We will continue to report on Read More Using Web Browsing Activity to Reactivate Your Catalog Housefile
Don’t Suppress Good Names From Your Prospect Models!
Many mailers tend to look at their house file as one big suppression file when sending updates to the co-ops. In many cases, only a portion of the house file gets mailed in a typical drop, perhaps with the exception of the biggest seasonal mailings and depending on the offer. One option is to leverage Read More Don’t Suppress Good Names From Your Prospect Models!
Reactivating Buyers Using Online Behavior
At CohereOne, we are always willing to test (judiciously of course) just about any new Co-Op Model or other form of behavioral technology that comes our way. For the past two years, we have repeatedly tested NaviStone website visitor tracking data as an enhancement to our typical Co-Op Optimization or reactivation modeling of lapsed buyers. Read More Reactivating Buyers Using Online Behavior