In today’s digitally saturated world, a high-quality holiday print catalog offers something no email or social post can: a tangible, lasting experience that sparks emotion and inspires purchases.
Unlike a fleeting online ad, a catalog becomes a touchpoint customers return to again and again—anchoring your holiday strategy with a sense of tradition and brand connection.
Major retailers like Amazon and J.Crew have recognized this value, reintroducing print catalogs as part of their holiday marketing strategy. Amazon’s annual Kids Gift Book, for example, now reaches over 40 million homes each season. Packed with toys, QR codes, games, stickers, and even tear-out wish lists, it has become a modern “wish book” — blending nostalgia with convenience and reinforcing Amazon’s role in family holiday traditions.
But producing a catalog is a significant investment of time and resources. To maximize ROI, brands must ensure the catalog does more than showcase products—it should tell your brand story, align seamlessly with other channels, and deliver an experience customers remember.
Ask yourself:
- Does your product assortment balance best-sellers, new launches, and evergreen styles—with inventory to support demand?
- Could customers recognize your brand without seeing the logo on the cover?
- Are promotions and messages consistent across your catalog, website, and email campaigns?
- Does the back cover leave a lasting impression with a best-seller, strong offer, or clear call to action?
- Is the transition from catalog to website intuitive, reinforcing convenience rather than creating friction?
- Are retail, digital, and wholesale channels aligned so your catalog serves as the thread pulling the holiday campaign together?
A successful holiday catalog strategy goes beyond sales—it creates emotional resonance, builds loyalty, and strengthens your omnichannel presence. At CohereOne, our team of experts helps brands transform catalogs into powerful marketing engines—driving immediate results while building lasting connections that extend well beyond December.