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It’s All About the Product!

Last month I attended the NEMOA (National eTailing and Mailing Organization of America) conference in Boston. They celebrated their 70th anniversary, which is quite an accomplishment for a conference these days. Like most marketing conferences today the sessions focused heavily on email, digital, and social marketing. The final session included panelists sharing their ideas on Read More It’s All About the Product!

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KPIs Are Critical to Successful Merchandising and Inventory Management

Every business needs to monitor key metrics or Key Performance Indicators (KPIs) that can easily be measured yet can quickly provide the overall direction of where the company is going, or if a part of the business may be going astray. KPIs are merely a way to separate the “winners” from the “try agains;” and Read More KPIs Are Critical to Successful Merchandising and Inventory Management