Author: Michael Kale

We compiled these trends from over 100 brands, comparing year-over-year data for the date range January 1, 2025, to January 31, 2025. January 2025: Slow to Launch While January typically sees a post-holiday dip in consumer activity, the fall this year was more pronounced than anticipated. National events and weather patterns competed for consumer attention, Read More February 2025 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for the date range December 1, 2024, to December 31, 2024. December 2024: Holidays End on a High Note December 2024 ended on a strong note for brands and retailers, marking a successful conclusion to the holiday shopping season. Sessions increased by 6%, while Read More January 2025 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for November, adjusted for Cyber Monday. November 2024: Navigating a Compressed Holiday Season November presented unique challenges as Thanksgiving fell on November 28, creating a compressed holiday shopping season. Retailers responded with early promotions, including Amazon’s October “Prime Big Deals Days,” reshaping shopping timelines Read More December 2024 Trends

  We compiled these trends from over 100 brands, comparing year-over-year data for Cyber Week, including Black Friday and Cyber Monday. Black Friday / Cyber Monday Online Trends Overall web traffic was up over 8%, with large increases in traffic from mobile devices. 79% of Cyber Week traffic was from a mobile device. Orders exceeded Read More Cyber Week 2024 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for the date range October 1, 2024 to October 31, 2024. October 2024: Balancing Caution with Holiday Optimism In October, consumer engagement remained steady, showing resilience in the face of economic pressures. While inflation and high borrowing costs led some shoppers to be more Read More November 2024 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2024, to September 30, 2024. September 2024: Consumers Remain Cautious Consumers remained cautious in September. Traffic was up for many brands, however faced with persistent inflation and high borrowing costs, consumers continue to limit discretionary purchases. While some Read More October 2024 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2024, to August 31, 2024. August 2024: Navigating Economic Shifts August presented significant challenges for many retailers, as the market landscape continued to evolve. Brands found themselves grappling with intensifying competition, driven by an economic climate that has Read More September 2024 Trends