Author: Michael Kale

We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2025, to September 30, 2025. September 2025: Conversion Gains Amid Soft Traffic September began with strong momentum for many retailers, buoyed by Labor Day weekend promotions. However, performance tapered off in the latter half of the month. Many Read More October 2025 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2025, to August 31, 2025. August 2025: Consumer Spending Holds Strong as Retailers Eye Fall Promotions Retailers are closing out Q3 and entering the fall season with cautious optimism, buoyed by a strong performance in August. Sessions rose Read More September 2025 Trends: Consumer Spending Holds Strong in August

Labor Day 2025: Weekend Signals Positive Start to Fall Labor Day weekend drove strong engagement, with apparel, outdoor brands leading growth. Home retailers also saw strong performance. Compared to the same period last year: Sessions increased +8.8%: Consumers showed heightened interest. Orders rose +5.3%: Solid conversion rates this year, despite trailing traffic growth. Demand climbed Read More Labor Day Weekend 2025: Trends and KPIs

We compiled these trends from over 100 brands, comparing year-over-year data for the date range July 1, 2025, to July 31, 2025. July 2025: Strong Engagement Meets Selective Spending Consumer engagement remained strong throughout July, driven by retail events such as Prime Day, the Fourth of July, and back-to-school promotions. Sessions increased +7.15%, however gains Read More August 2025 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2025, to June 30, 2025. June 2025: Traffic Up, Consumers Browsing More Engagement was up in June, with sessions rising 9.29% year-over-year, reflecting sustained consumer interest. However, this growth in traffic translated into only modest gains in orders Read More July 2025 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for the date range May 1, 2025, to May 31, 2025. May 2025: Engagement Up, Conversions Lag Retailers experienced encouraging year-over-year growth this May, with increases in sessions, orders, and overall demand. These trends point to heightened consumer interest and engagement across many brands Read More June 2025 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for the date range April 1, 2025, to April 30, 2025. April 2025: Consumers and Brands Seek Clarity April’s data reflects a cautious consumer mindset. Although browsing activity has increased, signaling continued interest in products and services, consumers are carefully evaluating their options. Sessions Read More May 2025 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for the date range March 1, 2025, to March 31, 2025. March 2025: Consumers and Brands Seek Clarity March presented a challenging retail landscape marked by economic uncertainty and shifting consumer behavior. Rising price sensitivity, evolving shopper priorities, and continued ambiguity around tariffs created Read More April 2025 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for the date range February 1, 2025, to February 28, 2025. February 2025: Consumers and Brands Seek Clarity After a soft start in January, headwinds persisted for many brands in February. Retailers faced a challenging environment as consumer confidence continued to decline amid ongoing Read More March 2025 Trends