In my closing session at last month’s CohereOne Integrated Marketing Summit, I shared several concepts from authors’ work whose messages have significantly influenced my strategic branding work. In case you missed the Summit (a wonderful gathering of curious, smart and growth-oriented marketers, merchants and creatives!), may I suggest you add this excellent and thought-provoking book Read More Summer To-Do List: Deep Work with a Beach Ball
In less than six weeks, this retail holiday season will be over. The season you and your brand leaders have strategized, forecasted, sweated over and meticulously orchestrated. No doubt, right now all hands are on deck as calls, orders and customers walk through your doors or enter your web portals. I wish you well. I Read More Attention Retailers: Be Mindful of Your Moments
Talk to marriage experts and they’ll tell you one of the secrets of a long-lasting relationship is having a weekly date night with your mate – time to focus on each other like you did in the glory days of new love. I understand the thought behind this practice and it’s well-intentioned. I happen to think that Read More Date Night or Date Life? The Most Beloved Brands Are in It for The Long Haul!
Last week, we discussed the evergreen topic of customer pain points (click here to read part one). Today we continue that discussion with the second part of my 10-point plan to leverage these pain points in creating meaningful, relevant and engaging brand experiences. 6. Think Like a Publisher. Harry Potter may have started out as Read More KNOW PAIN. KNOW GAIN. 10 Ways Brand Leaders Win by Leveraging Customer Pain Points – Part 2
“Customer pain is the ultimate renewable resource,” Jon Burgstone writes in Breakthrough Entrepreneurship. In this fast-paced world of change and flux, one thing remains for certain: the subject of customer pain points is an evergreen topic for all brand leaders, merchants and creative strategists. Those of us who make it our work to diagnosis these pain points Read More KNOW PAIN. KNOW GAIN. 10 Ways Brand Leaders Win by Leveraging Customer Pain Points – Part 1