Labor Day 2025:
Weekend Signals Positive Start to Fall
Labor Day weekend drove strong engagement, with apparel, outdoor brands leading growth. Home retailers also saw strong performance.
Compared to the same period last year:
- Sessions increased +8.8%: Consumers showed heightened interest.
- Orders rose +5.3%: Solid conversion rates this year, despite trailing traffic growth.
- Demand climbed +7.2%: Sales grew, average order values (AOVs) were up.
Overall, the Labor Day weekend’s results point to a solid start heading towards the fall retail season.
Apparel / Fashion
- Sessions Increased +7.9%: Specialty Retailers saw increased sessions compared to Labor Day weekend last year.
- Orders Increased +9%: Although orders were strong compared to last year, conversion rates dipped.
- Demand Increased +7.8%: Apparel spending rose significantly compared to last year, reflecting strong purchasing behavior and heightened market activity.
Home
- Sessions Increased +3.6%: Sessions for home brands grew compared to last year.
- Orders Increased +1.9%: Orders also increased compared to 2024.
- Demand Climbed +9.1%: With higher average order values (AOVs), demand for home goods was strong.
Outdoor
- Sessions Increased +3.4%: Labor Day 2025 brought a boost in sessions for outdoor brands, reflecting seasonal momentum.
- Orders Grew +11.6%: Outdoor brands saw strong conversion during Labor Day weekend, with orders up.
- Demand Increased +13.1%: Strong conversion rates drove year-over-year growth, with average order values also on the rise.
Specialty
- Sessions Increased +7.9%: Specialty Retailers saw increased sessions compared to Labor Day weekend last year.
- Orders Decreased -7.8%: Despite higher traffic, order volume declined as consumers remained cautious with spending.
- Demand Decreased -2.7%: A dip in demand over Labor Day weekend further underscores consumer hesitancy around discretionary purchases.