Tom Blake

Senior Vice President, Strategic Services

Tom Blake joined CohereOne in 2017 as Vice President of Marketing Strategy, where he brings over 20 years of experience in both digital and print marketing. In his role, Tom oversees key client accounts, conducts strategic marketing reviews, and ensures the seamless delivery of sophisticated marketing solutions that drive measurable results. His work spans across a variety of industries, offering tailored strategies that integrate both traditional and cutting-edge marketing techniques.

Tom’s marketing career began with L.L. Bean, where he gained a strong foundation in brand-driven marketing. He later expanded his expertise at Lilian Vernon, PetEdge, and TravelSmith Outfitters, before taking on more complex responsibilities at LENSER. During his six-year tenure at LENSER, Tom served as a marketing manager, overseeing some of the agency’s most intricate accounts and contributing to the growth of high-profile brands.

Before joining CohereOne, Tom built a wealth of experience as Director of Print and Digital Marketing at Performance Bicycle and Mountain Khakis. There, he led strategic initiatives that bridged the gap between traditional and digital marketing, enabling both brands to expand their reach and improve customer engagement.

With his diverse background and hands-on expertise in both digital and print channels, Tom is a seasoned strategist who excels at developing integrated marketing solutions that optimize performance across all touchpoints.

Get in touch with Tom

  Email Tom
  Phone: 415.847.4704

My Blog Posts

Winning Black Friday: How to Stand Out in the Wild West of Discounts

Black Friday is one of the most competitive times of the year for retailers, with every brand vying for a share of the consumer’s attention and wallet. For CMOs, the pressure to make this Black Friday the best one yet is always top-of-mind. While it’s easy to get swept up in the frenzy of discounts Read More Winning Black Friday: How to Stand Out in the Wild West of Discounts

Planning in Chaos

One day three statisticians went hunting in Maine. Out overlooking an open meadow, they spotted a deer, and the first one took a careful shot but missed by a yard to the left. Miraculously the deer never moved, allowing the second to take his shot, this time missing by a yard to the right. The Read More Planning in Chaos

Video Killed The Radio Star!

If you’re familiar with that song, it may be with you for a few days now—for that I’m very sorry. Someone put it in my head a few days ago while I was traveling, and it’s been stuck with me ever since. You understand the message of the song though, right? An emerging technology coming Read More Video Killed The Radio Star!

The YOU in Team

The retail landscape has become more complicated over the years, but as direct marketers, our mission remains the same: to find a group of people that desires a set group of products or services and lead them to a place where they can learn more about them (a store, website, etc.). I call it “inviting Read More The YOU in Team