Michelle Houston is a seasoned marketing executive with over 20 years of experience leading brands to growth through innovative, data-informed strategies. As Senior Vice President of Strategic Services at CohereOne, she brings a rare blend of analytical rigor and creative thinking to every client assessment and engagement—earning a reputation as a trusted advisor who leads with honesty, transparency, and a clear focus on results.
Throughout her career, Michelle has worked with companies of all sizes, from emerging brands to large, complex organizations—helping them navigate today’s ever-evolving marketing landscape. She specializes in building and executing integrated, cross-channel marketing plans that are designed to drive contribution revenue while maintaining or exceeding targeted ROI.
Her deep brand-side expertise at NapaStyle spanned both digital and traditional channels, with particular strength in digital and print marketing. This dual fluency enables her to craft strategies that are not only well-aligned with customer behavior but also grounded in performance data. Michelle’s hands-on approach and ability to connect strategy with execution make her an invaluable partner to the clients she serves.
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Phone: 707.235.3529
My Blog Posts
Why Every Brand Should Take a Fresh Look at Their Print Program
With rising postal rates, higher production costs, and constant pressure to prove ROI, print mailings are getting more scrutiny than ever—arguably more than they deserve. The reality is that for many brands, print still plays a critical role in driving incremental demand… when it’s done right. A comprehensive (or even high-level) marketing assessment of your Read More Why Every Brand Should Take a Fresh Look at Their Print Program
When a Company Stops Mailing Catalogs: The Risks and Realities of Going Cold Turkey
In today’s uncertainty, many companies are tempted to cut back on traditional marketing channels like direct mail, assuming that their online presence will seamlessly fill the gap. But for businesses in the direct-to-consumer (DTC) space, especially those with a history of catalog / print marketing, stopping mailings abruptly can have severe repercussions and unintended consequences. Read More When a Company Stops Mailing Catalogs: The Risks and Realities of Going Cold Turkey
Navigating Election Season: Smart Strategies for Marketing Investments
Election season brings a unique set of challenges and opportunities for marketers. With heightened public interest and shifting consumer behaviors, the stakes are high, making it crucial to navigate this period carefully. Here’s how to ensure your marketing dollars are well-spent while avoiding potential pitfalls. Be Careful with Mail the Week Before the Election Mailboxes Read More Navigating Election Season: Smart Strategies for Marketing Investments
Strategies for Managing Higher Postal Rates with Effective Marketing
Rising postal rates pose a significant challenge for industries that rely heavily on direct mail. However, increased costs don’t have to spell the end of your direct mail strategy. With a few strategic adjustments and considerations, brands can offset these higher rates while continuing to achieve their marketing goals. Here are some strategies to consider: Read More Strategies for Managing Higher Postal Rates with Effective Marketing