Michelle Houston is a seasoned marketing executive with over 20 years of experience leading brands to growth through innovative, data-informed strategies. As Senior Vice President of Strategic Services at CohereOne, she brings a rare blend of analytical rigor and creative thinking to every client assessment and engagement—earning a reputation as a trusted advisor who leads with honesty, transparency, and a clear focus on results.
Throughout her career, Michelle has worked with companies of all sizes, from emerging brands to large, complex organizations—helping them navigate today’s ever-evolving marketing landscape. She specializes in building and executing integrated, cross-channel marketing plans that are designed to drive contribution revenue while maintaining or exceeding targeted ROI.
Her deep brand-side expertise at NapaStyle spanned both digital and traditional channels, with particular strength in digital and print marketing. This dual fluency enables her to craft strategies that are not only well-aligned with customer behavior but also grounded in performance data. Michelle’s hands-on approach and ability to connect strategy with execution make her an invaluable partner to the clients she serves.
Get in touch with Michelle
Email Michelle
Phone: 707.235.3529
My Blog Posts
Navigating Election Season: Smart Strategies for Marketing Investments
Election season brings a unique set of challenges and opportunities for marketers. With heightened public interest and shifting consumer behaviors, the stakes are high, making it crucial to navigate this period carefully. Here’s how to ensure your marketing dollars are well-spent while avoiding potential pitfalls. Be Careful with Mail the Week Before the Election Mailboxes Read More Navigating Election Season: Smart Strategies for Marketing Investments
Strategies for Managing Higher Postal Rates with Effective Marketing
Rising postal rates pose a significant challenge for industries that rely heavily on direct mail. However, increased costs don’t have to spell the end of your direct mail strategy. With a few strategic adjustments and considerations, brands can offset these higher rates while continuing to achieve their marketing goals. Here are some strategies to consider: Read More Strategies for Managing Higher Postal Rates with Effective Marketing
Enhancing Holiday Media Strategies: Print Media as a Digital Champion
As we prepare for the Holiday season and consider last-minute changes to our media spend, it’s essential to ask: Can print media be a digital champion? Overwhelmingly, the data tells us YES. Print campaigns are often perceived as more credible and trustworthy than digital ads. This trust translates into a stronger brand presence and higher Read More Enhancing Holiday Media Strategies: Print Media as a Digital Champion
Is Your 0-12 Month Customer File Shrinking?
If you’re unsure about the answer to this question, I strongly advise you to pause for a moment and check. In light of the persistent rise in inflationary expenses, many brands are cutting back on their acquisition efforts without closely monitoring the potential shrinkage of their customer file. To illustrate this point, consider the case Read More Is Your 0-12 Month Customer File Shrinking?