Michael Kale joined the CohereOne team as a Marketing Strategist in May of 2022, bringing extensive experience in database and analytics. His results-driven attitude and passion for big data and problem-solving greatly benefit our clients. Michael began his career at Performance Bicycle as a Database Marketing Analyst. Through various roles with Performance, he gained expertise in customer segmentation, data analysis, and eCommerce. As a former small-business owner and contractor, Michael is also familiar with the challenges of managing the day-to-day operations of a business while keeping marketing a priority. His vision and experience add new depths and perspectives to the team at CohereOne.
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Phone: 919.215.8937
My Blog Posts
Segment by Purchase Timing to Supercharge Your Holiday Campaigns
The holiday season is a prime opportunity to connect with customers when they’re most ready to buy. By segmenting audiences based on their seasonal shopping behaviors, you can deliver timely, relevant messages that boost engagement and drive conversions. Segment Strategies for Holiday Success Early Shoppers: Target those who start buying in October or early November Read More Segment by Purchase Timing to Supercharge Your Holiday Campaigns
Labor Day Weekend 2025: Trends and KPIs
Labor Day 2025: Weekend Signals Positive Start to Fall Labor Day weekend drove strong engagement, with apparel, outdoor brands leading growth. Home retailers also saw strong performance. Compared to the same period last year: Sessions increased +8.8%: Consumers showed heightened interest. Orders rose +5.3%: Solid conversion rates this year, despite trailing traffic growth. Demand climbed Read More Labor Day Weekend 2025: Trends and KPIs
August 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range July 1, 2025, to July 31, 2025. July 2025: Strong Engagement Meets Selective Spending Consumer engagement remained strong throughout July, driven by retail events such as Prime Day, the Fourth of July, and back-to-school promotions. Sessions increased +7.15%, however gains Read More August 2025 Trends
July 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2025, to June 30, 2025. June 2025: Traffic Up, Consumers Browsing More Engagement was up in June, with sessions rising 9.29% year-over-year, reflecting sustained consumer interest. However, this growth in traffic translated into only modest gains in orders Read More July 2025 Trends