Michael Kale joined the CohereOne team as a Marketing Strategist in May of 2022, bringing extensive experience in database and analytics. His results-driven attitude and passion for big data and problem-solving greatly benefit our clients. Michael began his career at Performance Bicycle as a Database Marketing Analyst. Through various roles with Performance, he gained expertise in customer segmentation, data analysis, and eCommerce. As a former small-business owner and contractor, Michael is also familiar with the challenges of managing the day-to-day operations of a business while keeping marketing a priority. His vision and experience add new depths and perspectives to the team at CohereOne.
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Phone: 919.215.8937
My Blog Posts
November 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range October 1, 2025, to October 31, 2025. October 2025: Q4 Starts Strong, Confidence Slips Q4 started strong for retailers and DTC brands. October sessions, orders, and demand rose year-over-year, supported by early holiday shopping. Nearly half of consumers planned to Read More November 2025 Trends
October 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2025, to September 30, 2025. September 2025: Conversion Gains Amid Soft Traffic September began with strong momentum for many retailers, buoyed by Labor Day weekend promotions. However, performance tapered off in the latter half of the month. Many Read More October 2025 Trends
Segment by Purchase Timing to Supercharge Your Holiday Campaigns
The holiday season is a prime opportunity to connect with customers when they’re most ready to buy. By segmenting audiences based on their seasonal shopping behaviors, you can deliver timely, relevant messages that boost engagement and drive conversions. Segment Strategies for Holiday Success Early Shoppers: Target those who start buying in October or early November Read More Segment by Purchase Timing to Supercharge Your Holiday Campaigns
September 2025 Trends: Consumer Spending Holds Strong in August
We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2025, to August 31, 2025. August 2025: Consumer Spending Holds Strong as Retailers Eye Fall Promotions Retailers are closing out Q3 and entering the fall season with cautious optimism, buoyed by a strong performance in August. Sessions rose Read More September 2025 Trends: Consumer Spending Holds Strong in August