Michael Kale joined the CohereOne team as a Marketing Strategist in May of 2022, bringing extensive experience in database and analytics. His results-driven attitude and passion for big data and problem-solving greatly benefit our clients. Michael began his career at Performance Bicycle as a Database Marketing Analyst. Through various roles with Performance, he gained expertise in customer segmentation, data analysis, and eCommerce. As a former small-business owner and contractor, Michael is also familiar with the challenges of managing the day-to-day operations of a business while keeping marketing a priority. His vision and experience add new depths and perspectives to the team at CohereOne.
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Phone: 919.215.8937
My Blog Posts
February 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range January 1, 2025, to January 31, 2025. January 2025: Slow to Launch While January typically sees a post-holiday dip in consumer activity, the fall this year was more pronounced than anticipated. National events and weather patterns competed for consumer attention, Read More February 2025 Trends
January 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range December 1, 2024, to December 31, 2024. December 2024: Holidays End on a High Note December 2024 ended on a strong note for brands and retailers, marking a successful conclusion to the holiday shopping season. Sessions increased by 6%, while Read More January 2025 Trends
December 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for November, adjusted for Cyber Monday. November 2024: Navigating a Compressed Holiday Season November presented unique challenges as Thanksgiving fell on November 28, creating a compressed holiday shopping season. Retailers responded with early promotions, including Amazon’s October “Prime Big Deals Days,” reshaping shopping timelines Read More December 2024 Trends
Cyber Week 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for Cyber Week, including Black Friday and Cyber Monday. Black Friday / Cyber Monday Online Trends Overall web traffic was up over 8%, with large increases in traffic from mobile devices. 79% of Cyber Week traffic was from a mobile device. Orders exceeded Read More Cyber Week 2024 Trends