Jerrell Lewis

Executive Vice President and General Manager

Recently promoted to General Manager and Executive Vice President, Jerrell Lewis has consistently demonstrated visionary leadership and strategic depth since joining CohereOne in 2020 as Senior Director of Strategic Services. Her role has evolved from overseeing key client relationships to steering company-wide initiatives that drive growth, innovation, and operational excellence.

Jerrell brings over two decades of experience in direct and digital marketing, with a unique blend of brand-side and agency-side expertise. She began her career in marketing roles at Monterey Bay Clothing, babystyle, and Restoration Hardware—gaining a strong foundation in retail strategy and customer-centric marketing. Her transition to the agency world began at LENSER, where she served as a Senior Marketing Manager, helping clients harness data to drive performance.

She later joined i-Behavior (Wunderman Thompson Data) as an Account Director, managing a large and complex book of businesses. Her talent for strategic leadership earned her a five-year assignment in London, where she led the UK operation. There, she oversaw the cooperative database, ensured compliance with evolving privacy regulations, cultivated strategic partnerships, and managed critical agency relationships across Europe.

Jerrell’s ability to combine data, creativity, and business acumen continues to shape client success and the future of CohereOne.

Get in touch with Jerrell

  Email Jerrell
  Phone: 619.884.2728

My Blog Posts

The Shift in Retail Performance as Migration Trends Reshape America: Post-COVID Insights and Future Impacts

The COVID-19 pandemic profoundly changed the landscape of retail, driven in part by demographic shifts as people migrated away from coastal metropolitan areas. This movement, influenced by remote work flexibility, lifestyle preferences, and affordability challenges, has resulted in an evolving retail environment. Retailers in suburban and rural areas have experienced a surge in demand, while Read More The Shift in Retail Performance as Migration Trends Reshape America: Post-COVID Insights and Future Impacts