Marketing isn’t about optimizing channels—it’s about understanding and reaching the right consumers. Customers make purchasing decisions, not channels. That’s why CohereOne has always focused on the who, not just the how. We understand the critical intersection of audience development and prospecting—and for more than two decades, we’ve pioneered data-driven approaches that identify the most likely and highest-responding prospects for your marketing efforts.
Prospect lists are not created equal. They are composed of individuals with diverse behaviors, preferences, and intent signals. Every model and segment contains great names—and less responsive ones. The key lies in understanding which is which. By combining transactional history, channel engagement, demographic data, and online intent signals, CohereOne intently partners with the co-op marketing databases to ensure highly responsive customer clones and behavioral clusters align perfectly with your offer and format—whether that’s a catalog, postcard, or other print piece.
To sharpen our targeting even further, we integrate real-time behavioral signals using trusted partners like LS Direct, 4Cite, and Path2Response. These platforms allow us to interpret browse behavior and online engagement patterns to uncover predictive indicators of print responsiveness. From modeling anonymous website traffic to identifying visitors who are showing high purchase intent, we transform digital signals into powerful, actionable insights for your print campaigns.
This multi-dimensional view allows us to create smarter, more precise mail plans. High-scoring names are mailed consistently across multiple campaigns to reinforce intent and conversion, while low-performing names are either excluded or managed conservatively. Our approach doesn’t just optimize lists—it transforms them into growth engines, driving higher response rates, stronger ROI, and more efficient marketing investments.
At CohereOne, we don’t just place an order—we cultivate opportunity. Let us help you find your next best customer.