Todd Miller joined the CohereOne team in early 2019, taking on the role of Senior Vice President, Strategic Services. In addition to key account stewardship, Todd’s primary roles involve developing relationships with prospective clients, cultivating and growing existing strategic partnerships with industry vendors, and broadening and adding depth to CohereOne’s service offerings via the pursuit of new partnerships. Todd began his database marketing career at Tacoma,WA-based specialty retailer Griot’s Garage. In 1999, he joined the fast-growing direct marketing agency, LENSER. As Director, Marketing & Database Services, Todd trained, mentored and managed a team of marketing managers and analysts, and co-founded three company divisions: Database & Hygiene, Analytics and B-to-B Markets. When LENSER was acquired in 2011 by Merkle, Todd sought out a business development path, facilitating the expansion of Merkle’s service offerings (Brilig, a display advertising cooperative data marketplace; and 5th Finger, a tech-enabled mobile solutions provider – both of which were 2012 Merkle acquisitions) to key Specialty Retail accounts. Most recently, Todd has worked at Wiland, where he led the New Business Development team focused on the Consumer Merchandise & Retail vertical; and within Wiland’s new division, Ultimate Data, where, as a co-founding member, he led the Strategic Partnerships initiative and launched Ultimate Engagement, Wiland’s primary effort to obtain first-party consumer data.
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My Blog Posts
The pandemic, matters of culture, and why direct-to-consumer brands are thriving
We’ve passed the six-month mark of living through a global pandemic. I’m not sure it’s an anniversary worth celebrating – it’s more of a ‘day-that-will-live-in-infamy’ type. In the retail world and working with consumer-facing brands, we’ve observed that many with a direct-to-consumer orientation have fared well. In contrast, the broader spectrum of the retail and Read More The pandemic, matters of culture, and why direct-to-consumer brands are thriving
The Best Predictor of Future Behavior is Relevant Past Behavior
Let’s begin by affirming a core belief. It’s one that our agency, CohereOne, considers foundational in terms of service to clients and our interactions with partners. It’s one that the direct-to-consumer advertising ecosphere (inclusive of retail brands, as well as companies in service to those brands) deeply believes. The best predictor of future behavior is Read More The Best Predictor of Future Behavior is Relevant Past Behavior