Matt Morton is the Vice President of Client Services. Matt provides circulation and marketing functions for a number of very loyal clients in the horticulture, housewares, home improvement, and specialty gift industries. With over 20 years of experience serving clients, Matt plays a key role in the circulation planning, house file strategies, direct mail plans, sales forecasting and budgeting for each client. Matt gained his initial service experience working at String Letter Publishing executing direct mail campaigns for both magazines and catalogs before working at LENSER as a circulation manager.
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My Blog Posts
Mailers: It Pays to Test Paper Stock
Whenever our team meets with a client to review results and current best practices for mailing, we inevitably hear the same question: how can we lower our printing and postage costs? It is a pain point to write that check to the printer, plus, the USPS requires postage payment upfront – there is no getting Read More Mailers: It Pays to Test Paper Stock
Using Web Browsing Activity to Reactivate Your Catalog Housefile
Over the past six months, CohereOne has tested NaviStone lapsed customers reactivation with many of our clients whose websites are tagged with NaviStone visitor tracking technology. The goal of this testing is to determine the validity using NaviStone reactivation compared to reactivation via cooperative database reactivation or optimization modeling. We will continue to report on Read More Using Web Browsing Activity to Reactivate Your Catalog Housefile
Don’t Suppress Good Names From Your Prospect Models!
Many mailers tend to look at their house file as one big suppression file when sending updates to the co-ops. In many cases, only a portion of the house file gets mailed in a typical drop, perhaps with the exception of the biggest seasonal mailings and depending on the offer. One option is to leverage Read More Don’t Suppress Good Names From Your Prospect Models!
Reactivating Buyers Using Online Behavior
At CohereOne, we are always willing to test (judiciously of course) just about any new Co-Op Model or other form of behavioral technology that comes our way. For the past two years, we have repeatedly tested NaviStone website visitor tracking data as an enhancement to our typical Co-Op Optimization or reactivation modeling of lapsed buyers. Read More Reactivating Buyers Using Online Behavior