Matt Beischel, Partner, is a conversion specialist providing conversion rate optimization and testing services for e-commerce sites. Matt leverages his extensive experience in user experience design, behavioral data analysis, and front-end web development to assist clients in all aspects of split testing; from test development and execution to result analysis, planning, and strategy. He runs hundreds of split tests yearly and leverages the intelligence gained from those tests to develop testing plans which dramatically lift website performance.
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Opinions are Bad Business
A good e-commerce manager is constantly monitoring, maintaining, and (perhaps most importantly) testing and optimizing their website. How do you find areas for improvement or decide what changes to make? I’d imagine that a lot of ideas come from word-of-mouth; a blog post, a conference session, a conversation with a co-worker, a nice (or not!) Read More Opinions are Bad Business