Jeanne Jennings

Jeanne Jennings, Partner, is recognized as an industry expert in email marketing strategy and tactics. Her direct response approach helps medium- to enterprise-sized organizations make their email marketing efforts more effective and more profitable. After starting her career with CompuServe in the late 1980s, Jeanne worked in the publishing industry for many years and has been consulting for a variety of B2B and B2C clients since 2001. Jeanne is a published author, a prolific blogger and a sought-after speaker/trainer on email marketing topics.

Get in touch with Jeanne

  Email Jeanne
  Phone: 202.365.0423

My Blog Posts

From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 1

From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons. These gentle critiques are intended to educate; I hope that the companies mentioned as well as readers will keep that top of mind. I received this email earlier this year from a long-time industry acquaintance we’ll Read More From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 1

Email Marketing Case Study: a 96% Increase in Revenue with 6 Tips for Preheader Text

Years ago I was obsessed with preheaders, aka snippets or autopreview text, and wrote about them in my ClickZ column. Back then I did a lot of testing of preheader copy and generated some great results for clients. Fast-forward to today. I still consider preheader text when I’m helping clients optimize their email efforts, but am no longer Read More Email Marketing Case Study: a 96% Increase in Revenue with 6 Tips for Preheader Text

From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 2

Last week I discussed some features and flaws of the below email I had received from an industry acquaintance: This week, it’s time to discuss how this email message might be improved. Use Descriptive Subject Lines. While the subject line “A scintillating start” (above) is intriguing and cute, it doesn’t provide any value to the reader. Read More From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 2

Online Cart Abandonment: 3 Disturbing Industry Statistics and 7 Tips for Successful Cart Reminder Programs

I had the pleasure of leading not one but two webinars last month on digital marketing for retailers. I always like to round out my case studies and practical advice with industry statistics. And what I learned about online cart abandonment surprised and disturbed me: 70% of online shopping carts are abandoned (Bronto/Magento Study) Shopping Read More Online Cart Abandonment: 3 Disturbing Industry Statistics and 7 Tips for Successful Cart Reminder Programs