Erik Martinez, a digital marketing executive, is a Partner at CohereOne. His in-depth knowledge spans paid and organic search engine marketing, email marketing, website development and management, digital data mining and analysis, and direct marketing, Erik has succeeded in managing direct and digital marketing programs for multi-channel retailers in niche home décor, running enthusiast, women’s luxury apparel, food gifts, agricultural products, and business-to-business lead generation.
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My Blog Posts
3 Statistics-Based Reasons to Make Your Website Responsive
1. Your desktop visitors are disappearing. How many of you have seen a chart where every year a few more of your desktop visitors get replaced by more visits on a mobile device? Ok…let’s be accurate…your desktop visitors are getting replaced by smartphones. This phenomenon is occurring across our client base and is very consistent Read More 3 Statistics-Based Reasons to Make Your Website Responsive
3 Reasons Why SEO Still Matters After Google’s SERP Changes
Earlier this year Google started rolling out updated SERP (Search Engine Results Pages) with a new layout. The new layout typically displays four paid ads above the organic listings, with PLA (product listing ads) now prominently featured in the upper right corner. After the paid ads you will often see local results (like if you Read More 3 Reasons Why SEO Still Matters After Google’s SERP Changes