Udayan Bose founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Udayan recognized the potential of paid search as an essential advertising channel in 2002. Having experienced first hand the complexity involved in running a profitable paid search campaign, he was driven to develop a system that delivers predictable and efficient campaign performance, allowing marketers to fully leverage the power of paid search as a high value sales generator. Prior to starting NetElixir, Udayan was Director of Business Development for iGlobalMedia/PartyGaming, the world's largest online gaming company. In this role he was responsible for building a new business unit, PartyBingo, that became a major revenue generator for the company. Udayan is a regular speaker at leading industry conferences like Internet Retailer Conference (US), Internet Retailing Conference (UK), eTail and Search Engine Strategies Conferences (US and Germany). He is a guest lecturer at Cornell University's Johnson School of Management; Zicklin School of Business, Baruch, NY and Indian School of Business, Hyderabad.