Michelle Houston, Executive Vice President of Strategic Services, is an integrative marketing executive with a 20+ year proven track record. She delivers results and quickly adapts to new challenges with the initiative to identify and seize opportunities. Her proven ability to set strategic planning and execution in an ever-changing marketing environment will lead companies to deliver significant results. Working with companies from large to small, Michelle is focused on developing and integrating cross channel marketing plans that maximize revenue while meeting budgeted ROI goals. Her on-hands experience with digital marketing programs combined with in-depth catalog marketing experience makes her a valuable resource within any organization.