As Industry Manager, Mariel Poole leads a Facebook sales team in the US focused on the Specialty Retail vertical. In this role, she and her team focus on partnering with traditional big box advertisers, as well as some of the fastest growing e-commerce companies in the business to navigate the disruptions that are shaping the marketing landscape. Mariel joined Facebook over 9 years ago and has led strategy across a variety of Retail, Ecommerce and Restaurant partners, helping advertisers and their agencies grow their businesses by understanding how to drive convenience and preference in a mobile first world. Before joining Facebook, Mariel spent six years building customer loyalty programs across the restaurant industry, leading iconic brands such as Wendy’s and Dairy Queen. She holds her undergraduate degree from James Madison University. Mariel is a military brat, living all over the world – her favorite Verona, Italy. She now lives in Manhattan, NY with her sweet pup Larry.