Kevin Fried is an industry leader at Google in the retail vertical. In this role, he is responsible for partnering with Google’s clients to help them navigate the changing retail landscape, build brands, and ultimately drive performance. Before joining the Google team, Kevin spent seven years at Monster Worldwide in various leadership positions. His responsibilities included leading Monster’s lead generation and consumer advertising business as the VP of Advertising Sales. Kevin earned his MBA from the Johnson School at Cornell University in 2010. Prior to Cornell, he earned a B.S. in Advertising from the New York Institute of Technology. While in university, Kevin led the Carlton Group, which was established to provide advertising services to non-profit organizations.