Elisa has been successfully helping database marketers achieve their ROI goals for over two decades. After building a solid reputation as a thought leader under the last name Krause, Elisa became partners with her husband, Tom Berger and joined Cross Country Computer (CCC) in 2008. Elisa leveraged her understanding of marketer needs to re-brand the company with the mission of bringing strategic marketing within the reach of all organizations, regardless of size. She developed the vision and specifications for the Database Marketing Optimization Suite, CCC’s high value, yet affordable tool for managing, analyzing and targeting customers. In her daily role, Elisa is responsible for the client services, new business development and analytics teams. She works regularly with our database clients to provide advanced analyses and strategic recommendations.