Claire Gordon has been working in the catalog business ever since she discovered that it was one of the only forms of marketing that embraces performance measurement. She has deep experience in omni-channel retail strategy, marketing, circulation, analysis, web site design and development. Claire is currently VP of Marketing at Smith & Noble her second stint at the custom window treatments retailer. Previously, she was a founding partner of VivaTerra, an eco-oriented lifestyle catalog. Prior to VivaTerra, she was VP of Marketing at Design Within Reach and co-president/CMO Smith & Noble.