Anurag Mehta is SVP & GM, Audience & Data Solutions for Gravy Analytics, where he heads the organization responsible for B2B data sales and distribution partnerships. Anurag brings over 25 years of progressive sales and business development experience at companies ranging from early stage start-ups to large corporations. A versatile executive, Anurag has held roles in sales management, business development, corporate strategy, product management and engineering management. Most recently, Anurag led Neustar’s sales organization, focused on tier-1 communication service providers, social media companies and messaging aggregators in the US and Europe. Previously he served as SVP, Sales and Business Development for a mobile advertising start-up. Anurag began his career in product marketing and software development at Nortel Networks. A veteran team leader, Anurag particularly enjoys the player-coach sales leadership role. Anurag holds a MS in Computer Science and a MBA from Kenan Flagler Business School.