The Annual Integrated Marketing Summit focuses on three concerns of today’s direct marketer:

  1. Integration: How intent marketing can make one-on-one marketing a reality by converting visitors into browsers and buyers into loyal fans.
  2. Cohesiveness: Success depends on a “road map” that integrates catalogs and direct mail with digital media.  Turn print, digital and social media into powerful and unified marketing programs.
  3. Disruption: From merchandise to marketing, there are many disruptive forces that are impact general business decision.  While there are roadblocks impeding success, there are also many way around them.

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