The Annual Integrated Marketing Summit focuses on three concerns of today’s direct marketer:
- Integration: How intent marketing can make one-on-one marketing a reality by converting visitors into browsers and buyers into loyal fans.
- Cohesiveness: Success depends on a “road map” that integrates catalogs and direct mail with digital media. Turn print, digital and social media into powerful and unified marketing programs.
- Disruption: From merchandise to marketing, there are many disruptive forces that are impact general business decision. While there are roadblocks impeding success, there are also many way around them.